Description: Trooper Beer from Iron maiden front man Bruce Dickinson has beaten sales expectations since launching in May, with plans to ship to 180 countries.
Source: CNNMoney.com – video report
Date: Sep 12, 2013
Link: http://money.cnn.com/video/news/2013/09/12/n-cmr-iron-maiden-beer.cnnmoney/index.html
Questions for Discussions:
- Who is the target market for this brand?
- Do you think cross-branding the band with their beer helps sell their beer?
- What are the similarities and differences of say a Hollywood actor introducing cologne?
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