Description: Nathaniel Rothschild, whose ancestor helped bankroll Britain’s war against Napoleonic France 200 years ago, is backing London cabbies in their battle against Uber Technologies Inc.
Source: Bloomberg.com
Date: Sep 25, 2014
Questions for Discussions:
- How will this system compete against Uber and regular taxi services?
- Do you think it can find a market of users?
- Why would these customers use the new system?
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