Description: A recent survey finds many people say it increases accountability for businesses
Source: eMarketer.com
Date: Aug 24, 2017
Link: https://www.emarketer.com/Article/Complaint-with-Brands-Take-Up-on-Social-Media/1016384
Questions for discussion:
- What does the research say about how social media is influencing business accountability and response to consumer complaints?
- How do you think businesses should respond to this research?
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