Description: Custom calendar site CalendarLink.org raises funds and spreads awareness for the California Surf Life Saving Association.
Source: CNNMoney.com – video report
Date: 12/22/2010
Link: http://money.cnn.com/video/news/2010/12/22/n_cc_tides_of_giving.cnnmoney/
Questions for discussion:ÂÂ
- How is this business socially responsible?
- Who are the target customers?
- What makes this business service unique?
- Describe the product strategy and how the Internet allows for customization to match local customer needs.
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