Groupon needs a group hug

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Daily deal site Groupon is finding it hard to compete with Amazon and eBay. A better social media and marketing strategy might help too.

Source: CNNMoney.com – video report

Date: Feb 21, 2014

Link: http://money.cnn.com/video/investing/2014/02/21/investing-the-buzz-groupon-social-media-amazon.cnnmoney/index.html

Questions for Discussions:

  • Why has the stock value dropped?
  • What is the new direction management is trying to take the firm?
  • Do you think they can succeed?

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