Auto industry in the fast lane?

Posted by & filed under Part 4: Marketing Management.

Description:  While the government touts the ‘comeback stories’ of GM and Chrysler, some say it’s too early to celebrate. Source:  CNNMoney.com – video report Date: 07/30/2010 Link: http://money.cnn.com/video/news/2010/07/30/n_obama_michigan_fact_check.cnnmoney/ Questions for discussion:  Do you think these results are reason enough to celebrate the recovery in the US auto industry? What lessons do you think were learned… Read more »

News Hub: Four Market Myths That Won’t Die

Posted by & filed under Part 6 Managing Financial Resources.

Description:  Investors hear the standard calming myths over and over again. Brett Arends discusses four that need extra scrutiny. Source: Marketwatch.com – video report   Date: 07/27/2010 Link: http://www.marketwatch.com/video/asset/news-hub-four-market-myths-that-wont-die/955D32F8-9497-4754-AD5D-2CB05EB8E01E Questions for discussion:  Summarize the comments made about investing myths? Why do you suppose they continue to circulate? How should an investor approach the challenge of… Read more »

BP chooses Dudley, an American, to turn its fortunes around

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: BP’s new chief executive, Robert Dudley, is an industry veteran with wide-ranging qualifications, but it was his American passport as much as his in-depth knowledge of Russia and his green credentials that sealed the deal for the board. Source:  Marketwatch.com Date: 07/27/2010 Link: http://www.marketwatch.com/story/bp-appoints-robert-dudley-as-new-ceo-2010-07-27?siteid=nwtwk   Questions for discussion: Why do you suppose a new… Read more »

Mad Man

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business? Source: Businessweek.com   Date: 07/29/2010 Link: http://www.businessweek.com/magazine/content/10_32/b4190060449252.htm Questions for discussion: Summarize the probable reasons for Alex Bogusky`s decision. What do think about his decision? What do you think about his criticism about the advertising industry?

Economic Indicator: Even Cheaper Knockoffs

Posted by & filed under Part 6 Managing Financial Resources.

Description:  In this economy, even counterfeiters are trading down. Source: NYTimes.com   Date: 07/31/2010 Link: http://www.nytimes.com/2010/08/01/business/economy/01knockoff.html?ref=business Questions for discussion: What are the reasons presented for the move towards cheaper knockoffs? What can firms do about this problem? How is this activity an economic indicator?