Description: Smartphone case makers rely on rumors and leaks to get their products on the market first

Source: Businessweek.com

Date: 10/14/2011

Link:   http://www.businessweek.com/magazine/the-shadowy-world-of-iphone-cases-10132011.html

Questions for discussion:

• What did you learn in this report about risk-taking and the planning process?
• How would you make decisions in this business environment?