Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Zipping around on a motorcycle can be fun, but being in a downpour or an accident on one is not. Driving a car is safer and more comfortable, but traffic and parking can be annoying. What if you got rid of the bad parts of both?

Source: NYTimes.com

Date: Oct 10, 2012

Link:  http://www.nytimes.com/2012/10/11/technology/start-ups/for-some-drivers-electric-motorcycle-could-be-the-best-of-both-worlds.html?ref=business

Questions for Discussions:

  • Explain why you think this product could succeed or fail?
  • Describe who you think the target market for this product would be?
  • How would you market this product to this buyer?

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