Description: Zipping around on a motorcycle can be fun, but being in a downpour or an accident on one is not. Driving a car is safer and more comfortable, but traffic and parking can be annoying. What if you got rid of the bad parts of both?
Source: NYTimes.com
Date: Oct 10, 2012
Questions for Discussions:
- Explain why you think this product could succeed or fail?
- Describe who you think the target market for this product would be?
- How would you market this product to this buyer?
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