Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Zipping around on a motorcycle can be fun, but being in a downpour or an accident on one is not. Driving a car is safer and more comfortable, but traffic and parking can be annoying. What if you got rid of the bad parts of both?


Date: Oct 10, 2012


Questions for Discussions:

  • Explain why you think this product could succeed or fail?
  • Describe who you think the target market for this product would be?
  • How would you market this product to this buyer?

Leave a Reply