Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Demand for Web commercials played alongside video clips is fueling growth at marketing startups, putting such companies as Tremor Video Inc., YuMe Inc. and Inc. on course for initial public offerings this year.


Date: May 07, 2013


Questions for Discussions:

  • Do you think these IPOs are good investments?
  • How can they distinguish themselves from Google?


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