DirecTV launches TV network for dogs

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Description: Dog TV…will it turn your dog into a canine couch potato? For only $5 a month, your dog can watch this commercial-free network at any time of the day.

Source: CNNMoney.com – video report

Date: August 09, 2013

Link: http://money.cnn.com/video/news/2013/08/08/n-dog-tv-network.cnnmoney/index.html

Questions for Discussions:

  • What do you think about this concept?
  • Do you think the company will succeed?
  • What do you suppose it costs to produce “programming”?
  • How else can the company make money with the database of “viewers” and their owners?
  • What other specialty channels do think might have an audience?

 

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