More than 1.8 million teens are reading books by text messages thanks to this start-up

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: OK, it’s not exactly Dickens. But how about a great story delivered to you by text message?

Source: WashingtonPost.com

Date: Dec 02, 2016

Link: https://www.washingtonpost.com/news/on-small-business/wp/2016/12/02/more-than-1-8-million-teens-are-reading-books-by-text-messages-thanks-to-this-start-up/?utm_term=.f8a70ec4abf7

Questions for Discussions:

  • Why do you think this business model is working?
  • What other products or services might work the same way?

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