Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: After leaving Tinder under traumatic circumstances, Bumble co-founder Whitney Wolfe started her own dating app that grew to be one of the biggest in the space.

Whitney Wolfe turned a traumatic experience at Tinder into her successful ‘Bumble’ empire from CNBC.

Source: CNBC.com – video report

Date: Jan 23, 2018

Link: https://www.cnbc.com/video/2018/01/23/whitney-wolfe-turned-a-traumatic-experience-at-tinder-into-her-successful-bumble-empire.html

Questions for discussion:

  • What makes Bumble different?
  • Which other target customers might benefit from its design?

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