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Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer’s new estimates for mobile app usage. Which app categories are growing fastest, and why?

Source: eMarketer.com – audio report

Date: Aug 20, 2018

Link: https://www.emarketer.com/content/grocery-and-dating-are-the-fastest-growing-app-categories-here-s-why?ecid=NL1009

Questions for discussion:

  • What does the report say about which apps are growing more popular than others and the reasons given?
  • What doe this mean for the industry?
  • What should other app developers take away from this report?

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