Las Vegas Becomes the Secret Weapon of Musicians in a Spotify World

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Britney Spears is hitting Vegas one more time. And who can blame her?

Source: Fortune.com

Date: Oct 19, 2018

Link: http://fortune.com/2018/10/19/britney-spears-las-vegas-residency/

Questions for discussion:

  • Why is the “Las Vegas strategy” working well for some artists?
  • How else can they respond to the technology disruption taking place in the industry?
  • How can lesser known artists deal with this new business environment?

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