Science Fiction Cable TV network undergoes an overhaul, changing its brand image and name. Source: CNNMoney – video report  Date: 7/06/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/video/fortune/2009/07/06/f_scifi_rebrand_syfy.fortune/ Questions for discussion: Who do you think is the target market for this firm today? Do you think the target… Read more »
Posts By: Brahm Canzer
Marketers to Cut U.S. Social Network Ad Spend in ’09
EMarketer has sharply lowered its outlook for ad spending on social networks in this country. A new report from the researcher finds such expenditures will fall 3 percent to $1.1 billion this year as marketers continue their retrenchment in the poor economy. Source: Clickz.com Date: 7/09/2009 Keys: Advertising, Internet technology Link: http://www.clickz.com/3634342 Questions for discussion:… Read more »
What Chrome OS has on Windows that Linux doesn’t
Google’s Chrome OS isn’t the first operating system to challenge Microsoft Windows’ commanding lead. But it’s got an advantage that other rivals such as Linux lacked: the Web. Source: CNET News Date: 7/09/2009 Keys: Marketing, new product development, new technologies Link: http://news.cnet.com/8301-17939_109-10282442-2.html?tag=newsEditorsPicksArea.0 Questions for discussion: Do you think Chrome OS will succeed where others have… Read more »
Brand Barbie gets a makeover
Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again. Source: CNNMoney.com Date: 7/10/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/2009/07/09/news/companies/mattel_barbie_makeover.fortune/index.htm?postversion=2009071008 Questions for discussion: Summarize the reasons given for the successful rejuvenation of sales? What other reasons do you think might also have… Read more »
