Google’s Chrome OS isn’t the first operating system to challenge Microsoft Windows’ commanding lead. But it’s got an advantage that other rivals such as Linux lacked: the Web. Source: CNET News Date: 7/09/2009 Keys: Marketing, new product development, new technologies Link: http://news.cnet.com/8301-17939_109-10282442-2.html?tag=newsEditorsPicksArea.0 Questions for discussion: Do you think Chrome OS will succeed where others have… Read more »
Monthly Archives: July 2009
Brand Barbie gets a makeover
Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again. Source: CNNMoney.com Date: 7/10/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/2009/07/09/news/companies/mattel_barbie_makeover.fortune/index.htm?postversion=2009071008 Questions for discussion: Summarize the reasons given for the successful rejuvenation of sales? What other reasons do you think might also have… Read more »
Ford: Consumers want green cars
The Ford chairman says higher gas prices and better quality hybrids have led to changes in buyer behavior. Source: CNNMoney – video report Date: 7/01/2009 Keys: Marketing, consumer behavior, new product development Link: http://money.cnn.com Questions for discussion: What are some of the reasons Bill Ford thinks consumers have avoided buying into “green cars†in the… Read more »
Job market takes turn for worse
Employers cut more jobs than expected in June and unemployment rate climbed for the ninth straight month, hitting 9.5%. Source: CNNMoney.com Date: 7/03/2009 Keys: Economic activity, business cycle, government Link: http://money.cnn.com Questions for discussion: What does the high level of unemployment suggest about the current and future state of business activities? Explain your thinking. Why… Read more »
Fisker’s good Karma
Among the different alternative-fuel strategies playing out, Henrik Fisker is betting big on plug-in hybrids. At a recent dinner speech, he said plug-in hybrids, or PHEVs, will be the dominant type of car for the next 10 to 15 years. And he has reason to hope that will be the case as his start-up company,… Read more »
Anti-Smoking Campaign Hits Up Music Site for Social Media Outreach
The anti-smoking Truth campaign has turned to ad-supported music site Imeem for its most extensive social media effort thus far, a multi-band concert that was streamed live on the site following a month of interactive promotions. Source: Clickz.com Date: 6/29/2009 Keys: Advertising, social marketing, Internet technology Link: http://www.clickz.com/3634240 Questions for discussion: Do you think this… Read more »
