Monthly Archives: December 2012

Fiscal cliff? OMG. Like who cares?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: American Eagle is the latest youth-oriented retailer to report strong results, a sign that teens are continuing to shop despite economic worries. Source: CNNMoney.com – video report Date: Nov 28, 2012 Link: http://money.cnn.com/video/investing/2012/11/28/investing-american-eagle-outfitters.cnnmoney/ Questions for Discussions: Explain the financial results at the firms mentioned in this report? How are they related to the buying… Read more »

$500 caviar from a vending machine

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: California holiday shoppers can spend $12 to $500 for caviar from a vending machine in a shopping mall. Source: CNNMoney.com – video report Date: Nov 29, 2012 Link: http://money.cnn.com/video/news/2012/11/29/n-caviar-vending-machine.cnnmoney/ Questions for Discussions: Who is the target customer for this machine? Explain the reasons for the success of selling caviar through this channel? How influential… Read more »

Dumping its CEO won’t fix Groupon

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  (MoneyWatch) After disappointing results and slowing growth, the board of Groupon (GRPN) meets today and will talk to CEO Andrew Mason about his performance. The news came out with a surprise question to Mason at a conference in New York yesterday. Source: CBSNews.com Date: Nov 29, 2012 Link: http://www.cbsnews.com/8301-505124_162-57556227/dumping-its-ceo-wont-fix-groupon/ Questions for Discussions: Explain Groupon’s… Read more »

The Game of Business

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  Ever watch gamers thumbing away at Fruit Ninja, World of Warcraft, or Angry Birds? They’re totally absorbed in the moment. What are they playing for? The personal satisfaction of reaching a new expert level or using a magical sword to slay imaginary monsters? Don’t scoff: The video game business is a $70 billion industry…. Read more »

For advertising, a user experience revolution

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Lynn Teo is impressed. “It’s funny,” she says, “how just one gesture can make such an impact.”We’ve met at the cafe of the Crosby Street Hotel in lower Manhattan. It’s a few days before Thanksgiving, and the dining room already bustles with extra guests. Noting the noise and my tabletop recorder, Teo asked the… Read more »