Monthly Archives: December 2013

‘Differentiated content’ key to AOL strategy

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: AOL Brand Group CEO Susan Lyne discusses AOL’s strategy to deliver unique content in different ways and how CEO Tim Armstrong has ‘double-downed’ on video. Source: CNNMoney.com – video report Date: Nov 25, 2013 Link: http://money.cnn.com/video/news/2013/11/25/fortune-leadership-ceo-susan-lyne-aol-video-ads.fortune/index.html Questions for Discussions: How is AOL attempting to distinguish itself in the online marketplace? How does this orientation… Read more »

Interns who sued now can’t find jobs

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Former Hearst intern Diana Wang says her lawsuit over an unpaid internship at Bazaar has made it difficult to find a full-time job. Source: CNNMoney.com – video report Date: Nov 18, 2013 Link: http://money.cnn.com/video/news/2013/11/18/n-asher-interns-sue-companies-job-prospects.cnnmoney/index.html Questions for Discussions: What are the ethical and legal issues surrounding internship working conditions and contracts? What are the potential… Read more »

Facebook’s pain may be Instagram’s gain

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: BLOG: Facebook (FB-Q 47.01 0.52 1.12%) may have a problem with teenagers. During its third quarter earnings call, CFO David Ebersman admitted Facebook saw a decrease in daily users in its latest quarter, specifically among younger teens. Since then Chief Operating Officer Sheryl Sandberg has been in damage control mode – saying the reaction to Ebersman’s comment… Read more »

BlackBerry shakeup: Third time’s a charm?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The Canadian phonemaker has seen three management regimes in as many years. Is this the one that will save the company from obsolescence? Source: Fortune.com Date: Nov 25, 2013 Link: http://tech.fortune.cnn.com/2013/11/25/blackberry-shakeup-third-times-a-charm/?iid=F_F500M Questions for discussion: How important is a new management team for the firm at this time? How do think the introduction of yet… Read more »

What a Higher Minimum Wage Does for Workers and the Economy

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Tom Wolfe himself couldn’t have imagined a better New York juxtaposition. Pizza, Pepsi, and hot chicken wings were out on the table one November evening at Strive New York, an agency in East Harlem that helps ex-convicts and other chronically unemployed people get and keep jobs. Source: Businessweek.com Date: Nov 27, 2013 Link: http://www.businessweek.com/articles/2013-11-27/what-a-higher-minimum-wage-does-for-workers-and-the-economy#r=hp-sf… Read more »