Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Canada Goose will open its first standalone store outside of North America with a new location in London as the outerwear giant makes an expanded e-commerce push into Europe.

Source: FinancialPost.com

Date: May 11, 2017

Link: http://business.financialpost.com/news/retail-marketing/canada-goose-kicks-off-global-expansion-with-london-and-chicago-stores-later-this-year

Questions for discussion:

  • Why is the company opening more retail outlets?
  • What are the rewards for a physical presence for customers?
  • Who are the target customers?

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