Description: Chrysler will be the only U.S. automaker to advertise in this year’s Super Bowl, forking over millions of dollars to restore its image following its bankruptcy and the federal bailout that followed. Source: CNNMoney.com Date: 01/14/2010 Link: http://money.cnn.com/2010/01/14/news/companies/chrysler_super_bowl_ad/index.htm Questions for discussion: Do you think Chrysler is making a wise decision? Explain your answer. How… Read more »
Posts Categorized: Part 1 Business in a Global Environment
China’s Round-The-Clock Auto Factories Still Cannot Meet Demand
Description: Nissan Motor Co.’s factory in central China is making cars almost 24 hours a day, yet Pan Xiaowei still waited three months for her new Tiida compact to arrive at the dealership. Source: Bloomberg.com Date: 01/15/2010 Link: http://www.bloomberg.com/apps/news?pid=20601109&sid=av3dPlponcBw Questions for discussion: Explain the reasons for growth in the Chinese auto market. What does this… Read more »
Google Google everywhere
Description:  From cell phones to microwaves, the search giant’s Android OS was all over devices at CES. Source: CNNMoney – video report  Date: 01/08/2010 Link: http://money.cnn.com/video/news/2010/01/08/n_cmr_google_android_ces.cnnmoney/ Questions for discussion: Do you think Google’s Android strategy will be successful?Explain your thinking. Google started as a search engine. What sort of business do you think Google… Read more »
3D jolts Hollywood
Description:  DreamWorks Animation CEO Jeffrey Katzenberg says 3D films may account for a fifth of box office revenue in 2010. Source: CNNMoney – video report  Date: 01/08/2010 Link: http://money.cnn.com/video/technology/2010/01/08/tm_katzenberg_dreamworks_ces.fortune/ Questions for discussion: Do you think 3D will continue to grow in popularity? Explain your thinking. Do you think the home entertainment market will be… Read more »
Job growth returns — then fades
Description: Employers once again slashed a substantial number of jobs off their payrolls in December, according to a disappointing report from the government Friday. But there was a small glimmer of hope as well. Source: CNNMoney.com Date: 01/08/2010 Link: http://money.cnn.com/2010/01/08/news/economy/jobs_december/index.htm Questions for discussion: Why is the loss of so many jobs so significant? What does… Read more »
Yahoo CEO Gives Herself B-Minus Grade in First Year
Description: Carol Bartz gives herself a B-minus in her first year as chief executive officer of Yahoo! Inc., saying she could have moved faster to reorganize the company and strike a Web-search agreement with Microsoft Corp. Source: Bloomberg.com Date: 01/08/2010 Link: http://www.bloomberg.com/apps/news?pid=20601109&sid=a.Nuu2H6FSPY Questions for discussion: How would you grade Carol Bartz and Yahoo!? Explain your… Read more »
CBS chief: failed Leno/NBC experiment boosted CBS
Description: CBS entertainment chief Nina Tassler said on Saturday that the No. 1 U.S. television network had reaped advertising benefits from rival NBC’s decision to move comedian Jay Leno to prime time in place of scripted drama. Source: Reuters.com Date: 01/09/2010 Link: http://www.reuters.com/article/idUSN095858520100109?type=marketsNews Questions for discussion: Why do you think the 10PM time slop failed… Read more »
Look for travel deals in 2010
Description:  Analysts expect consumer business to increase, but slow business travel will help keep prices low. Source: CNNMoney – video report  Date: 12/31/2009 Link: http://money.cnn.com/video/news/2009/12/31/n_cmr_travel_outlook_2010.cnnmoney/ Questions for discussion: Summarize the projected business environment for the travel industry in 2010. Do you agree with these predications and the basis for them? Explain your thinking.
3 reasons home prices are heading lower
Description: After four months of gains, home prices flattened in October. Worse yet, industry insiders think that they’ll soon start to fall. Source: CNNMoney.com Date: 01/01/2010 Link: http://money.cnn.com/2009/12/31/real_estate/home_price_drop/index.htm Questions for discussion: Summarize the reasons given for house prices heading lower. How do you think homebuyers will respond to this news? Explain your answer. How do… Read more »
MD by day, iPhone developer at night
Description:  Brian Gillett needed some extra money to put his son through private school, so he developed an iPhone app that helps users find a nearby mailbox. Source: CNNMoney – video report  Date: 12/09/2009 Link: http://money.cnn.com/video/smallbusiness/2009/12/09/sbiz_iphone_app_developer_mail.cnnmoney/ Questions for discussion: Why do you think developers of iPhone apps come from such varied backgrounds, as illustrated… Read more »
