Posts Categorized: Part 2 Starting and Growing Your Business

The geeky origin of your cool sunglasses

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The story of shades, from industrial safety-gear to ultimate accessory. ?Source: Economist.com Date: Apr 06, 2021 Link: https://www.economist.com/1843/2021/04/06/the-geeky-origin-of-your-cool-sunglasses?utm_campaign=the-economist-today&utm_medium=newsletter&utm_source=salesforce-marketing-cloud&utm_term=2021-04-06&utm_content=article-image-7&etear=nl_today_7 Questions for discussion: How and why do you suppose sunglasses became a “cool” fashion-accessory? Do you think consumers today are less concerned with function and more about looks? For which other products is this competition between… Read more »

‘This is my crowning piece’: Frank Stronach is back with big plans for a small electric vehicle

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Description: The former auto parts magnate is betting that his three-wheel, single-seat vehicle will revolutionize the industry ?Source: FinancialPost.com Date: Apr 05, 2021 Link: https://financialpost.com/commodities/energy/electric-vehicles/this-is-my-crowning-piece-frank-stronach-is-back-with-big-plans-for-a-small-electric-vehicle Questions for discussion: What do you think of this concept? Who do think would be the target market? What price do you think would work to drive massive adoption by… Read more »

Job Training That’s Free Until You’re Hired Is a Blueprint for Biden

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Social Finance, a nonprofit, is spreading a model in which training programs get paid if students get hired, not just if they enroll. Source: NYTimes.com Date: Apr 07, 2021 Link: https://www.nytimes.com/2021/04/07/business/job-training-thats-free-until-youre-hired-is-a-blueprint-for-biden.html Questions for discussion: What do you think of this nonprofit business model and Social Finance, in particular? Is this a replacement for traditional… Read more »

In gaming, mobile phones are the No. 1 device by a long shot

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The coronavirus pandemic led to heightened gaming usage and viewership of gaming video content in 2020, with mobile phones being the most popular device for gaming in the US. ?Source: eMarketer.com Date: Mar 31, 2021 Link: https://www.emarketer.com/content/mobile-phones-are-most-popular-gaming-device-by-long-shot?ecid=NL1001 Questions for discussion: What does the report say about online gaming and the reasons? What does this… Read more »

10 Dos and Don’ts When Raising Capital for a Fast-Growing New Business

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Description: VCs know the score, so any attempt to snowball them won’t work. Tell them what they need to know, though, and you’re likely to get invited back. Source: Entrepreneur.com Date: Mar 31, 2021 Link: https://www.entrepreneur.com/article/366402?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the key advice presented to entrepreneurs. Does this line of thinking make sense to you?… Read more »

Canada’s recovery gains steam, with growth tracking above 5%

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: ?Canada’s economy continued showing surprising strength at the start of the year despite a second wave of closures that forced many businesses to shut their doors again. ?Source: BNNBloomberg.com – video report Date: Apr 01, 2021 Link: https://www.bnnbloomberg.ca/canada-s-recovery-gains-steam-with-growth-tracking-above-5-1.1584701 Questions for discussion: Summarize the condition of Canada’s economy and major business sectors? Why are economists… Read more »

Coursera begins trading at $39 per share, stock pops 18%

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Shares of education tech company Coursera opened at $39 apiece in its market debut Wednesday on the New York Stock Exchange. Source: CNBC.com – video report Date: Mar 31, 2021 Link: https://www.cnbc.com/2021/03/31/coursera-ipo-cour-begins-trading-on-the-nyse.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Describe the Coursera business model. Who are the target customers? What are the limits to growth? How should HR managers approach… Read more »

TikTok Star Sells Viral Video as NFT for $500,000

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: It is very likely that you know Nathan Apodaca, the TikTok skater who went viral in October 2020 with a single video. ?Source: Entrepreneur.com – video report Date: Mar 19, 2021 Link: https://www.entrepreneur.com/article/367518?utm_source=newsletter&utm_medium=email Questions for discussion: Explain the benefit and value gained by each player related to the video clip. What does this case say about publicity,… Read more »

Infrastructure bank launches Indigenous initiative, advocates say money not enough

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Description: TORONTO — The Canada Infrastructure Bank is launching a program dedicated to upgrading transportation, clean power and internet networks in Indigenous communities, but advocates say the initiative doesn’t go far enough. ?Source: Yahoo.Finance.com Date: Mar 19, 2021 Link: https://ca.finance.yahoo.com/news/infrastructure-bank-launches-indigenous-development-154913735.html Questions for discussion: What is the role of the Infrastructure Bank as it relates to… Read more »

Google will spend $7 billion and add 10,000+ jobs in 2021: Alphabet CFO Ruth Porat

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Alphabet CFO Ruth Porat joins ‘Influencers with Andy Serwer’ to discuss Google’s massive $7 billion investment in U.S. offices and new jobs. Source: Yahoo.Finance.com – video report Date: Mar 18, 2021 Link: https://ca.finance.yahoo.com/video/google-spend-7-billion-add-123804119.html Questions for discussion: How is the growth in Google in the U.S. and globally a sign of good economic development? Who… Read more »