Why your hospital bill is so high

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:    From IV bags to chest tubes, Dr. Sanjay Gupta explains why even basic medical equipment adds thousands to your medical bill. Source: CNNMoney.com – video report Date: June 28, 2012 Link: http://money.cnn.com/video/news/2012/06/27/n-medical-equipment-cost.cnnmoney/ Questions for Discussions: Summarize the way hospitals allocate costs in order to cover all operating expenses. Is this a form of insurance?… Read more »

Alfa plots “Il Ritorno” as U.S. re-entry takes shape

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: As Italian automaker Fiat SpA (FIA.MI) plots the U.S. relaunch of its sporty Alfa Romeo brand there is plenty riding on its success, from a justification of the Chrysler acquisition to the business reputation of its CEO Sergio Marchionne. Source: Reuters.com Date: Jun 28, 2012 Link: http://www.reuters.com/article/2012/06/28/us-fiat-us-alfaromeo-idUSBRE85R0BP20120628 Questions for Discussions: What is the logic… Read more »

Microsoft loses EU battle, fine trimmed by 4.3 percent

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Microsoft Corp lost its appeal against an EU decision penalizing it for defying an antitrust ruling, bringing nearer to an end a decade-long battle with the European Commission over the U.S. software group’s business practices. Source: Reuters.com Date: June 27, 2012 Link: http://www.reuters.com/article/2012/06/27/us-eu-microsoft-idUSBRE85Q0B720120627 Questions for Discussions: Summarize the case against Microsoft and the current… Read more »

Angry Moms Take On Nutella To Fight Sugary Advertising

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Laura Rude-Barbato, a coffee shop owner in Imperial Beach, California, used to feed her children Nutella several times a week. It was easy to identify with the advertising that depicted a frenzied mom serving up the chocolate-hazelnut spread with the tagline “breakfast never tasted this good,” said Rude-Barbato. Then she noticed the 10.5 grams… Read more »

Know Where The Money is Going Before You Ask For I

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Squarespace founder Anthony Casalena didn’t necessarily know he wanted to start a business, but he did have a clear concept of what he wanted. “I was trying to make my personal website and I wasn’t satisfied with any of the existing services” said Casalena in interview, “I had a very clear concept of what… Read more »

How Aetna Is Building a Social Media Presence

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna. Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past. Source: Socialmediaexaminer.com – video report Date: June 15,… Read more »

Rajat Gupta Convicted Of Insider Trading By U.S. Jury

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Rajat Gupta, who reached the pinnacle of corporate America as managing partner of McKinsey & Co. and as a director at Goldman Sachs Group Inc. and Procter & Gamble Co. (PG), was convicted by a federal jury of leaking inside information to hedge-fund manager Raj Rajaratnam. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/rajat-gupta-convicted-of-insider-trading-by-u-s-jury.html… Read more »

Immigrants’ Role in the Small Business Economy Grows

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: The share of U.S. small businesses owned by immigrants has expanded by 50 percent since 1990, with almost one-fifth of business owners born outside the country, according to a new report (PDF) by the Fiscal Policy Institute. Source: Businessweek.com Date: June 15, 2012 Link: http://www.businessweek.com/articles/2012-06-14/immigrants-role-in-the-small-business-economy-grows ` Questions for Discussions: What are the highlights of… Read more »

Pfizer Sees Harvard Collaboration As Spark For New Drugs

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  When Hal Dvorak, a Harvard scientist whose ideas helped spur the advance of targeted cancer drugs, sought a partner recently to help him develop new treatments, he only had to walk two blocks to find one. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/pfizer-sees-harvard-collaboration-as-spark-for-new-drugs.html Questions for Discussions: Describe the relationships between educational institutions and… Read more »

Stanford President: Bubble? Maybe

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description:    Stanford University president John Hennessy says there may be a tech bubble going on right now, but not a “catastrophic” one. Source: CNNMoney.com – video report Date: June 07, 2012 Link: http://money.cnn.com/video/technology/2012/06/06/ctd_stanford_president.fortune/ Questions for Discussions: What role does Stanford University play as an incubator of new technologies? Why does the arrangement work so well?… Read more »