Description: Looking ahead to key digital trends in 2019, eMarketer’s analysts render a bad news/good news pair of predictions for Facebook. Source: eMarketer.com Date: Dec 04, 2018 Link: https://www.emarketer.com/content/predicting-some-bad-news-and-good-news-for-facebook-in-2019 Questions for discussion: What does the report say about expected online viewing behaviors? What does this mean for online businesses and FB in particular?
Posts Tagged: Product and Distribution Strategies (p386)
Here’s how the Apple Watch’s heart monitor works
Description: CNN’s Dr. Sanjay Gupta explains how to use Apple Watch’s built-in ECG monitor. Source: CNN.com – video report Date: Dec 04, 2018 Link: https://www.cnn.com/videos/business/2018/12/05/apple-watch-ecg-app-health-review.cnn-business/video/playlists/top-news-videos/ Questions for discussion: Do you think this device will significantly increase consumer choice for Apple in place of other brands? Who is the target market for this and other health… Read more »
Buy McDonald’s because solid fundamentals will continue to drive gains: Portfolio Manager
Description: Consumer staples may have started the year on a rocky footing, but the recent downturn in stocks — especially high-flying tech names — has seen investors rotate into more defensive trades. Staples is one of only three sectors in the green for the quarter, and the 2% gain is handily above the S&P’s 7.3%… Read more »
Why the Arrest of Huawei’s CFO Has Helped Send Stock Markets Into a Tailspin
Description: Asian indices plummeted today—Nikkei 225 down 1.9%, Hang Seng down 2.5%, Shanghai Composite down 1.7%—and Europe’s Stoxx 600 is down 1.9% at the time of writing. The main catalyst for the continuation of this week’s selloff was the arrest in Canada of Sabrina Meng Wanzhou, the chief financial officer of Huawei and the daughter of… Read more »
Apple is in talks to buy a violent Israeli TV show and sign Richard Gere as lead, dispelling the myth that it wants only family-friendly video
Description: Apple is in advanced talks to buy rights to a gritty Israeli TV show called “Nevelot” (English translation: “Bastards”) and adapt it for the U.S., beating out bids from competitors including Showtime, FX and Amazon, according to several people with knowledge of the deal. Source: CNBC.com Date: Dec 06, 2018 Link: https://www.cnbc.com/2018/12/06/apple-pursuing-violent-israeli-show-nevelot-richard-gere-to-star.html Questions for discussion: Why is… Read more »
Rewarded Video Helps Mobile Advertisers Move on from Impressions
Description: Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer. But are the benefits worth the cost? Source: eMarketer.com Date: Dec 06, 2018 Link: https://www.emarketer.com/content/rewarded-video-helps-mobile-advertisers-move-on-from-impressions?ecid=NL1001 Questions for discussion: What… Read more »
Apple needs a winner besides the iPhone, and it’s got three possibilities in the pipeline, HSBC says
Description: Apple needs a new product, as iPhone sales slow and drag the company’s stock lower, and it has three possible winners in the pipeline already, according to HSBC analysts. Source: CNBC.com – video report Date: Dec 04, 2018 Link: https://www.cnbc.com/2018/12/04/apples-new-winner-besides-the-iphone-could-be-ar-car-or-health-hsbc.html Questions for discussion: What are the new products in the pipeline? How can revenue be generated… Read more »
Big Tuna Finds a Scapegoat: Millennials
Description: Why are we suddenly talking about canned tuna and millennials? The Wall Street Journal reported on Sunday that overall consumption of the packaged fish has declined by more than 40 percent in the United States over the last three decades, according to the Department of Agriculture. Source: NYTimes.com Date: Dec 04, 2018 Link: https://www.nytimes.com/2018/12/03/business/canned-tuna-millennials.html Questions… Read more »
This uncommon design shop is the anti-Amazon
Description: After a three-year hiatus, the husband-wife duo behind Kiosk, the revered concept store, return with a new collection–just in time for the holidays. Source: FastCompany.com Date: Dec 04, 2018 Link: https://www.fastcompany.com/90274173/kiosk-the-cult-status-design-store-is-back Questions for discussion: Is this really such a unique business model? Do you think it can find a large enough market in order… Read more »
Podcast | The Charm of Social Stories
Description: In the latest episode of “Behind the Numbers,” analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing? Source: eMarketer.com – podcast Date: Dec 04, 2018 Link: https://www.emarketer.com/content/podcast-the-charm-of-social-stories?ecid=NL1001… Read more »
