A tobacco bill nearly a decade in the making is heading to President Barack Obama’s desk after clearing its final hurdle today on Capitol Hill. The House passed a measure to give the U.S. Food and Drug Administration the power to regulate tobacco, confirming the Senate’s decision Thursday. Source: ABC News Date: 6/12/2009 Keys: Government… Read more »
Monthly Archives: June 2009
Web Ads’ Contribution to U.S.: $300B and Gobs Of Jobs
Online advertising contributes $300 billion to the U.S. economy, totaling 2.1 percent of the nation’s total gross domestic product, claims a study conducted by two Harvard Business School professors on behalf of the Interactive Advertising Bureau. Source: Clickz.com Date: 6/10/2009 Keys: Economy, marketing, Internet technology Link: http://www.clickz.com/3634042 Questions for discussion: How has online advertising contributed… Read more »
Palm’s Hail Mary
The long-maligned smartphone maker tries to claw back with its new Palm Pre. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 6/03/2009 Keys: Marketing, new product development, competitive advantage Link: http://money.cnn.com Questions for discussion: Do you think the Palm Pre will be successful in the market competing against Apple’s iPhone… Read more »
GM to sell Saturn to Penske
Penske Automotive Group, owned by racecar legend Roger Penske, will buy GM’s castoff brand. Source: CNNMoney.com Date: 6/05/2009 Keys: Finance, mergers and acquisitions, marketing Link: http://money.cnn.com Questions for discussion: Will the absence of any association between Saturn and GM be a positive or negative influence on Saturn? On GM? Explain your answer. Do you think… Read more »
U.S. Job Losses Slow, Signaling Recession Is Abating
The U.S. lost fewer jobs than forecast in May, reinforcing signs that the deepest recession in half a century is starting to abate. Source: Bloomberg News Date: 6/05/2009 Keys: Economy, business cycle, economic indicators, employment Link: http://www.bloomberg.com/apps/news?pid=20601103&sid=aSRonN0872Wg&refer=news Questions for discussion: The economic indicators suggest that the recession is ending. Which businesses do you think will… Read more »
NBA Pushes Recording of Finals through TiVo Ads
The National Basketball Association this week will become the first professional sports league to market itself through TiVo’s interactive ad platform as it urges viewers to record — and hopefully watch — the finals between the Los Angeles Lakers and the Orlando Magic. Source: Clickz.com Date: 6/05/2009 Keys: Marketing, brands, internet technology Link: http://www.clickz.com/3633995 Questions… Read more »
Why AmEx laid off workers
CEO Ken Chenault says his company did not cut employees to increase short-term profits. Embedded video from &lt;a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”&gt;CNNMoney.com Video&lt;/a&gt; Source: CNNMoney – video report Date: 5/28/2009 Keys: Management, leadership, HR Link: http://money.cnn.com Questions for discussion: Reducing payroll costs is a quick way to improve profitability. What do you think about Ken Chaenault ‘s… Read more »
Is a commercial real estate bust inevitable?
The government hopes to restore lending via cheap financing. Skeptics say programs aimed at restarting the market haven’t worked yet. Source: CNNMoney.com Date: 5/28/2009 Keys: Finance, real estate industry Link: http://money.cnn.com Questions for discussion: This article highlights the critical importance of making available funds to finance commercial real estate and the viability of the industry…. Read more »
AOL Is Worth Half of Facebook, 5% of Google as Merger Is Undone
AOL, eight years after the Internet service linked up with Time Warner Inc. in a $124 billion merger, is now worth half as much as Facebook Inc. and less than 5 percent of Google Inc. Source: Bloomberg News Date: 5/28/2009 Keys: Mergers, stock market, marketing Link: http://www.bloomberg.com Questions for discussion: Stocks are worth what someone… Read more »
Microsoft Unveils Bing, New Search Brand
Microsoft CEO Steve Ballmer today drew back the curtain on the new incarnation of Live Search: Bing. Source: Clickz.com Date: 5/28/2009 Keys: Marketing, brands, internet technology Link: http://www.clickz.com/3633901 Questions for discussion: Take a look at the website referred to in the article for more information about Bling. Do you think Bling will do well against… Read more »
