Monthly Archives: October 2012

The farmers market goes digital

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Mobile apps can shorten the food chain, skipping grocery stores and connecting farmers directly to consumers. Source: CNNMoney.com – video report Date: Sep 27, 2012 Link: http://money.cnn.com/video/technology/2012/09/27/n-farmigo-digital-farmers-market.cnnmoney/ Questions for Discussions: Which marketing functions are being provided by the Internet system that is connecting farmers directly with consumers? How is this system more socially responsible?… Read more »

How a tech co. ended up in Concord, Mass.

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Concord, Mass. wasn’t co-founder Paul English’s first choice for Kayak’s HQ, but he did it for the sake of recruiting the best talent. Source: CNNMoney.com – video report Date: Sep 27, 2012 Link: http://money.cnn.com/video/magazines/fortune/2012/09/26/ldrshp-kayak-4.fortune/ Questions for Discussions: What does this report say about the way in which businesses are formed and business people are… Read more »

Ammunition for a Trade War Between U.S. and Mexico

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Estimates are that nearly one out of two tomatoes eaten in the United States comes from Mexico — a statistic  Florida growers would like to change, even at the risk of a trade war. Source: NYTimes.com Date: Sep 27, 2012 Link:  http://www.nytimes.com/2012/09/28/business/global/tomatoes-are-ammunition-for-a-trade-war-between-us-and-mexico.html?ref=business Questions for Discussions: Summarize the issues related to this situation. What are… Read more »

Marketers Watching Google+ for SEM Impact

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site. Source:  eMarketer.com Date: Sep 27, 2012 Link:  http://www.emarketer.com/Article.aspx?R=1009381&ecid=a6506033675d47f881651943c21c5ed4#tFJKY77s4DQt1J7R.99 Questions for Discussions: Describe the decision-making criteria marketers use to select social media. Why is Google+… Read more »

The myth of the entrepreneurial personality

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  (MoneyWatch) I’m incredulous when I read or hear people talking about some kind of prototypical entrepreneurial profile. Many well-meaning experts, and even empirical research, would have you believe that most successful entrepreneurs fit an identifiable personal mold. But based on my own experience, and my associations with many entrepreneurs — both successful and not… Read more »