Growth in digital to remain in double digits through 2015

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion. Source: eMarketer.com Date: Jan 09, 2013 Link: http://www.emarketer.com/Article.aspx?R=1009592#SH2CeEcfGTU7hlwu.99 Questions for Discussions: Why do you think these advertising spending trends are growing? How will… Read more »

The Gap is back in style

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Shares of Gap continue an upward trend as the clothing retailer acquires high-end brand Intermix. Source: CNNMoney.com – video report Date: Jan 03, 2013 Link: http://money.cnn.com/video/investing/2013/01/03/investing-gap-intermix.cnnmoney/ Questions for Discussions: What explains the rise in The Gap’s share value? Do you think the firm’s financial improvements reflect an improving economy in general? Would you recommend… Read more »

How Does Amazon Survive on Such Tight Margins?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Cory Johnson looks at how Amazon.com makes money. He speaks on Bloomberg Television’s “Market Makers.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Jan 03, 2013 Link:  http://bloom.bg/UqidDB Questions for Discussions: Explain the financial stratedy Amazon is using to build its business? Do you think it is a sustainable strategy? Would you be an… Read more »

Help for a Start-Up, but at a High Price

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  EATWHATEVER is a two-step breath-freshening product created four years ago by a then-26-year-old Australian expatriate named Jacqui Rosshandler. Starting with $60,000 in capital, contracting out production and working solo from her New York apartment, Ms. Rosshandler and her company, Jacquii L.L.C., managed to grab a promising but tenuous toehold in the billion-dollar breath-freshening industry… Read more »

Dish Network, the Meanest Company in America

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  For 2012, the website 24/7 Wall St. determined that the worst company to work for in America was the Dish Network (DISH), the Englewood (Colo.)-based company that provides satellite TV to more than 14 million subscribers. To pick its winner, the site began by sifting entries on glassdoor.com, an online service where people gossip… Read more »

The future according to Google’s Larry Page

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Google CEO Larry Page envisions a future in which computers plan your vacations, drive your cars, and anticipate your whims. Audacious? Maybe. But Page’s dreams have a way of coming true. Source:  Fortune.com Date: Jan 03, 2013 Link: http://tech.fortune.cnn.com/2013/01/03/google-larry-page/?iid=F_F500M Questions for Discussions:  What does this report tell you about Larry Page as a manager… Read more »

2012: The year the PC died?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Sales are down for the first time in a decade while the smartphone and tablet market is booming. Is the PC dead? Source: CNNMoney.com – video report Date: Dec 26, 2012 Link: http://money.cnn.com/video/technology/2012/12/26/t-is-the-pc-dead-2012.cnnmoney/ Questions for Discussions: What is contributing to the decline in PC sales? How should PC and chip manufacturers respond? What is… Read more »

Cutting the Cable Cord in Favor of Online Viewing

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Bloomberg News’ Alex Sherman reports on cable’s rising costs. He speaks with Jon Erlichman on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Dec 28, 2012 Link: http://bloom.bg/12UIfCD Questions for Discussions: Explain why cable fees are rising? Do you think the cable firms could survive if they could only charge… Read more »

The Worst Commissioner in Professional Sports

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  In case you missed the latest news – – the National Hockey League has a hard enough time getting people to pay attention when games are actually being played –Commissioner Gary Bettman went nuclear last week, filing a lawsuit against his own players. Source: Bloomberg.com Date: Dec 19, 2012 Link: http://www.bloomberg.com/news/2012-12-19/the-worst-commissioner-in-professional-sports.html Questions for Discussions:… Read more »

As Online Learning Grows, the College Campus Lives On

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Success in management requires learning as fast as the world is changing. Given that the world is changing at an accelerating clip, the business student-leader must plan on learning constantly and continually. Lifelong learning will be mandatory—that much is certain. What is less certain is the form that this education will take, for either… Read more »