Description: Hostess Brands Inc., the maker of iconic treats such as Twinkies and traditional pantry staple Wonder Bread, said Friday it is shuttering its plants and firing about 18,000 workers as it seeks to liquidate the 82-year-old business. Source: WSJ.com Date: Nov 16, 2012 Link: http://online.wsj.com/article/SB10001424127887324556304578122632560842670.html Questions for Discussions: Summarize the reasons for the demise… Read more »
Posts Categorized: Part 1 Business in a Global Environment
The latest Zuckerberg startup: Reality TV
Description: Randi Zuckerberg, Mark’s sister, talks about her Bravo reality series, ‘Start-ups: Silicon Valley’ and why tech is so hot right now. Source: CNNMoney.com – video report Date: Nov 09, 2012 Link: http://money.cnn.com/video/technology/2012/11/09/t-zuckerberg-reality-show.cnnmoney/ Questions for Discussions: Who do you suppose these programs will draw for an audience? Do you think watching these sorts of programs… Read more »
Disney’s world is still wonderful
Description: Shares are down on missed revenue forecasts, but people are still flocking to Disney theme parks. Source: CNNMoney.com – video report Date: Nov 09, 2012 Link: http://money.cnn.com/video/investing/2012/11/09/investing-disney.cnnmoney/ Questions for Discussions: What are the sources of revenue for Disney? Do you think that they will all continue to perform well for the next year or… Read more »
How Do You Make Money in a World of Free Music?
Description: Social Media driving music world Source: Bloomberg.com – video report Date: Nov 03, 2012 Link: http://bloom.bg/PWKiQZ#ooid=JyaHkyNjpRIT-VWB83zJyb9lJEsdy2EO Questions for Discussions: How has social media affected the marketing of music? Do you think it is now easier or more difficult for artists to find an audience?
More Reasons Not to Fudge Business Expenses
Description: It’s easy for entrepreneurs hatching startups to fudge the line between personal and business expenses. Is that laptop really used for your company, or for your kids? Are you discussing business at lunch, or gossiping with a friend? Beyond the typical admonitions about tax audits, running personal expenses through your business can backfire with… Read more »
From stay-at-home mom of four to furniture queen
Description: Home furnishings CEO Judy George talks with Fortune about life as a working mom, cultivating a superhuman drive to succeed, and overcoming even the most public of failures. Source: Fortune.com Date: Nov 09, 2012 Link: http://management.fortune.cnn.com/2012/11/09/from-stay-at-home-mom-of-four-to-furniture-queen/?iid=SF_F_River Questions for Discussions: What are the entrepreneurial lessons to be learned in this report? How would you describe… Read more »
Manufacturing rebirth in the rustbelt
Description: Youngstown, Ohio has seen decades of decline but locals are starting to see a turnaround. Source: CNNMoney.com – video report Date: Nov 02, 2012 Link: http://money.cnn.com/video/news/2012/11/02/n-ohio-rustbelt-recovery.cnnmoney/ Questions for Discussions: What is the message in this report that explains how and why cities can prosper or decline? What does this report say about redeveloping manufacturing… Read more »
Why emerging markets matter to Medtronic
Description: Medtronic CEO Omar Ishrak says emerging markets are the ‘most important’ to his medical technology company. Source: CNNMoney.com – video report Date: Nov 02, 2012 Link: http://money.cnn.com/video/magazines/fortune/2012/11/02/ldrshp-medtronic-2.fortune/ Questions for Discussions: Summarize the thinking about emerging markets as discusses by Medtronics CEO Omar Ishrak. Why does “cost†play such an important point of consideration regardless… Read more »
A roaring success: how acoustics make us spend more money on cars
Description: As automotive engineering has improved, our rides have gotten quieter. Even non-hybrid cars cocoon their drivers in comfortable silence. But some companies are trying to give motorists a little more motor. The new Ford Focus will have engine noise pumped in when the driver steps on the gas. Other cars, like the BMW M5… Read more »
As New York City Marathon Sponsor, ING Comes Under Fire
Description: ING’s (ING) sponsorship of the New York City Marathon turned into a branding disaster this week as a divided city debated whether the city should hold the ING New York City Marathon on Sunday. Source: Businessweek.com Date: Nov 02, 2012 Link: http://www.businessweek.com/articles/2012-11-02/as-sponsor-of-new-york-city-marathon-ing-comes-under-fire#r=hpt-lst Questions for Discussions: What are the public relations lessons to be learned… Read more »
