Eric Nuttall: The bullish supply-demand case for oil — looming recession aside

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Bruised by a 33-per-cent selloff in the oil price since summer and still suffering from recency bias inflicted by the COVID-19 pandemic, oil traders and energy investors alike are now gripped with a new fear: meaningful demand destruction resulting from a recession caused by rising interest rates around the globe.

Source: FinancialPost.com

Date: Oct 04, 2022

Link: https://financialpost.com/commodities/energy/eric-nuttall-bullilsh-supply-demand-case-oil

Questions for discussion:

  • What are the risks facing the industry at this time?
  • What do you think will happen over the next year or so?
  • How do you think this environment will affect investment and stock values?

How YouTube Created the Attention Economy

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: YouTube has consumed a good part of my days for more than a decade. As a teen-ager, I used the video-streaming platform to scrounge for crumbs of knowledge, watching free lectures on everything from algebra to literary modernism. Now I navigate to the YouTube app on my television most mornings to watch the news. I stream workout videos. I listen to music. I watch celebrities give tours of their garishly decorated mansions. Sometimes I stay on the site for hours, lost in the maze of memes, dinner ideas, and all manner of distraction.

Source: NewYorker.com

Date: Oct 04, 2022

Link: https://www.newyorker.com/books/under-review/the-overlooked-titan-of-social-media

Questions for discussion:

  • How has YouTube evolved since it started?
  • Why is the business model so successful?
  • What would you advise the company do to make it even more successful?

Tesla delivered 343,000 vehicles in the third quarter of 2022

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Electric vehicle makers Tesla just posted third-quarter vehicle production and delivery numbers for 2022.

Source: CNBC.com

Date: Oct 02, 2022

Link: https://www.cnbc.com/2022/10/02/tesla-tsla-q3-2022-vehicle-delivery-and-production-numbers.html

Questions for discussion:

  • What does the report say about Tesla sales and how analysts are interpreting them?
  • What do you think these sales figures say about the products, the production operations, the brand, and the company as a whole?

Calling Your Content ‘Thought Leadership’ Doesn’t Make It So

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Content marketing became a powerful marketing approach over a decade ago, with the maturation of the internet, the commensurate explosion of online content, and the evolution of digital and social media marketing.

Source: MediaPost.com

Date: Sep 27, 2022

Link: https://www.mediapost.com/publications/article/378148/calling-your-content-thought-leadership-doesnt.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127764&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

  • What is “though leadership”, according to the article?
  • What does the article say managers need to do in order to be authentic?
  • When would thought leadership be a good business strategy, in your opinion? Create or identify an example.

How Allyson Felix Set an Olympic Record, Stood Up for Moms, and Launched Shoe Company Saysh

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: First, she became the most decorated American track and field athlete in Olympic history. Now, she’s retired and embracing her second act: growing her sportswear startup

Source: INC.com

Date: Oct, 2022

Link: https://www.inc.com/magazine/202210/diana-ransom/saysh-allyson-felix-female-founders-2022.html

Questions for discussion:

  • What does the article say about the reasons for her entrepreneurial success?
  • Why else do you think she was successful competing against giants like Nike?
  • What is the message to other entrepreneurs and the giants they may face?

Enbridge to sell stakes in seven pipelines to Indigenous groups for $1.12 billion

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: The deal is the largest of its kind in North America to date, says company

Source: FinancialPost.com

Date: Sep 28, 2022

Link: https://financialpost.com/commodities/energy/oil-gas/enbridge-pipeline-stake-first-nation-metis-groups

Questions for discussion:

  • Why is this announcement significant news for the industry?
  • How does it set a precedent for future business dealings that involve indigenous peoples?

McDonald’s will have adult Happy Meals this October

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: For a limited time only, Happy Meals aren’t just for kids. McDonald’s teamed up with the fashion streetwear brand Cactus Plant Flea Market to release an adult meal box, complete with a classic character toy.

Source: NPR.org

Date: Sep 29, 2022

Link: https://www.npr.org/2022/09/29/1125809528/mcdonalds-adult-happy-meals-october

Questions for discussion:

  • What do you think about this promotional effort?
  • Do you think there is a place for defining a combination of items under a branded meal name?
  • How would this affect operations and sales?
  • Do you think customers would welcome a select few meal combos or would this be confusing?

How one of America’s last piano manufacturers stays alive

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Piano-building was once one of the country’s largest industries. Today, only two companies remain in business.

Source: TheHustle.co

Date: Sep 29, 2022

Link: https://link.thehustle.co/view/61200bfe5acd1b72de2e7829hcmwm.d74a/f28d4c31

Questions for discussion:

  • Summarize the history of the industry.
  • How has the customer changed over time?
  • Who are the competitors today?
  • Is there a way to rejuvenate the industry?
  • What would you recommend to the industry today?

Little Caesars opens Instagram gallery selling pepperoni-themed art

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Little Caesars Pizza is reimagining its Instagram page as a pepperoni-themed art gallery to promote the rollout of a new menu item, according to a news release.

Source: MarketingDive.com

Date: Sep 19, 2022

Link: https://www.marketingdive.com/news/little-caesars-instagram-art-gallery-social-commerce/632138/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-19%20Marketing%20Dive%20Newsletter%20%5Bissue:44610%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Describe this communications and publicity plan.
  • What is the company trying to communicate and how do you think it is being understood by consumers?
  • What do you think of this creative effort?

What will social media look like in the future? Here’s What The Data Suggests

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms.

Source: Blog.HubSpot.com

Date: Sep 13, 2022

Link: https://blog.hubspot.com/marketing/social-media-future?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

Questions for discussion:

  • What does the article say is the future of social media?
  • Do you agree with these predictions?
  • What do you think businesses should do, given this social environment?