Posts Tagged: Forms of Business Ownership and Organization (p144)

Fireball Whisky: Selling a Brand, Shot by Shot

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Fireball Cinnamon Whisky is known in the spirits industry as a challenge shot. It’s an orange beverage that comes in a clear bottle with a prancing demon on the label. It tastes like a syrupy incarnation of Wrigley’s Big Red gum. It’s sweet, with a spicy burn. Source: Businessweek.com – video report Date: Apr… Read more »

Barbie. So not hot right now

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Toy maker Mattel’s earnings disappoint investors as a drop in Barbie sales cuts into revenue. Source: CNNMoney.com – video report Date: Mar 30, 2014 Link: http://money.cnn.com/video/investing/2014/04/17/investing-buzz-mattel-barbie-toys-stock-down.cnnmoney/index.html Questions for Discussions: Why has Mattel stock price fallen? Do you think this is temporary and a good opportunity to buy the stock?

Why Facebook bought Oculus

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Oculus CEO Brendan Iribe tells CNNMoney’s Laurie Segall why Facebook became interested in buying his company. Source: CNNMoney.com – video report Date: Apr 11, 2014 Link: http://money.cnn.com/video/technology/2014/04/11/t-oculus-facebook-brendan-iribe.cnnmoney/index.html Questions for Discussions: Why did Facebook buy Oculus, according to this report? How necessary was the financial input of Facebook money for Oculus to move forward? How… Read more »

Toyota’s Three-wheeled Car Gets Tested on the Hill

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Toyota invited members of Congress and Bloomberg’s Phil Mattingly out for a test drive of the I-Road — its answer to zero-emissions urban driving. Source: Bloombergcom – video report Date: Mar 30, 2014 Link: http://www.bloomberg.com/video/toyota-s-three-wheeled-car-gets-tested-on-the-hill-5UEm~Uo0SJu2tfYmzqTWjA.html Questions for Discussions: Do you think this car will succeed with urban drivers? Could a car sharing program work… Read more »

Is the U.S. stock market rigged?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 6 Managing Financial Resources.

Description: Steve Kroft reports on a new book from Michael Lewis that reveals how some high-speed traders work the stock market to their advantage Source: CBSNews.com – video report Date: Mar 30, 2014 Link: http://www.cbsnews.com/videos/is-the-us-stock-market-rigged Questions for Discussions: Explain how high-speed traders were able to exploit the trading environments. How was the problem solved? How… Read more »

Tesla and SpaceX: Elon Musk’s industrial empire

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: So many children dream of fast cars and rocket ships, but few actually grow up to build them — and change the world in the process Source: CBSNews.com – video report Date: Mar 30, 2014 Link: http://www.cbsnews.com/videos/tesla-and-spacex-elon-musks-industrial-empire Questions for Discussions: Do you think the Tesla will succeed? How does Elon Musk compare to the… Read more »

How ‘no makeup selfies’ could impact you

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Tired of charity appeals? Here’s why Britain’s best-ever social media fundraising campaign could render them obsolete. Source: SmartPlanet.com Date: Mar 21, 2014 Link: http://www.smartplanet.com/blog/global-observer/how-no-makeup-selfies-could-impact-you/?tag=nl.e660&s_cid=e660&ttag=e660&ftag=TRE4eb29b5 Questions for Discussions: Why was this campaign a success? Why would the success of this campaign disturb the thinking of fundraising organizations and their managerial class? Do you think they… Read more »

IPO watch: Everyday Health

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: The wellness media company successfully listed shares after one failed attempt in 2010. A welcoming IPO market helps. Source: Fortune.com Date: Mar 28, 2014 Link: http://finance.fortune.cnn.com/2014/03/28/ipo-watch-everyday-health/?iid=SF_F_River Questions for Discussions: Describe the structure of this company and its media assets. Do you think it is a good investment?

The Cuban way: One-on-one with billionaire Mark Cuban

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: In an era saturated with Silicon Valley startups and social entrepreneurs, a familiar maverick is using technology to erase his digital footprint. Source: BNN.ca – video report Date: Mar 21, 2014 Link: http://www.bnn.ca/News/2014/3/21/The-Cuban-way-One-on-one-with-billionaire-Mark-Cuban-.aspx Questions for Discussions: What is the competitive advantage provided by this new software? What did you learn about Mark Cuban and… Read more »

Start-Ups Try for a Piece of the Lucrative Industry of Catering to Pets

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Alex Stone and his wife, Marissa McDaniel, both work full time. They have two dogs that they miss during the day, and often have trouble getting home to feed them. “Pets are like children and need to be on a schedule,” Mr. Stone said. Source: NYTimes.com Date: Mar 19, 2014 Link: http://www.nytimes.com/2014/03/20/business/smallbusiness/start-ups-try-to-grab-a-piece-of-the-55-billion-a-year-pet-industry.html?ref=smallbusiness Questions for… Read more »