How we know you’re afraid to invest

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:    CNNMoney has a new way to help you gauge whether investors are greedy or fearful. Source: CNNMoney.com – video report Date: June 20, 2012 Link: http://money.cnn.com/video/news/2012/06/19/n-fear-and-greed.cnnmoney/ Questions for Discussions: Summarize the methodology used to explain stock market behavior? Do you think it is a useful way of measuring and predicting behavior? Based on the… Read more »

Angry Moms Take On Nutella To Fight Sugary Advertising

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Laura Rude-Barbato, a coffee shop owner in Imperial Beach, California, used to feed her children Nutella several times a week. It was easy to identify with the advertising that depicted a frenzied mom serving up the chocolate-hazelnut spread with the tagline “breakfast never tasted this good,” said Rude-Barbato. Then she noticed the 10.5 grams… Read more »

Facebook, Twitter Help Publishers Find Their Audience

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: On Facebook and Twitter, a significant percentage of users get news they would not have read elsewhere Source: eMarketer.com Date: Jun 22, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009138&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: How is Facebook changing consumer behavior? How will this affect the businesses mentioned in the report? How should these businesses respond?  

The First Five Years of the iPhone Obsession

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: On June 29, 2007, the first iPhone went on sale. The Apple (AAPL) device benefited from breathless advance buzz but also had its skeptics: It cost $600 and had no physical keyboard, limited e-mail options, and no copy-and-paste. In hindsight, it was clearly dumb to bet against Steve Jobs & Co. Apple has since… Read more »

Know Where The Money is Going Before You Ask For I

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Squarespace founder Anthony Casalena didn’t necessarily know he wanted to start a business, but he did have a clear concept of what he wanted. “I was trying to make my personal website and I wasn’t satisfied with any of the existing services” said Casalena in interview, “I had a very clear concept of what… Read more »

Where Jim Rogers is putting his money

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:    If you think 2012 is scary, listen to what Jim Rogers has to say about next year, gold and China. Source: CNNMoney.com – video report Date: June 14, 2012 Link: http://money.cnn.com/video/news/2012/06/13/n-jim-rogers-gold.cnnmoney/ Questions for Discussions: Summarize the economic views expressed by Jim Rogers. Why does he believe we will experience a “lost decade”? What reasons… Read more »

How Aetna Is Building a Social Media Presence

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna. Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past. Source: Socialmediaexaminer.com – video report Date: June 15,… Read more »

Rajat Gupta Convicted Of Insider Trading By U.S. Jury

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Rajat Gupta, who reached the pinnacle of corporate America as managing partner of McKinsey & Co. and as a director at Goldman Sachs Group Inc. and Procter & Gamble Co. (PG), was convicted by a federal jury of leaking inside information to hedge-fund manager Raj Rajaratnam. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/rajat-gupta-convicted-of-insider-trading-by-u-s-jury.html… Read more »

Immigrants’ Role in the Small Business Economy Grows

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: The share of U.S. small businesses owned by immigrants has expanded by 50 percent since 1990, with almost one-fifth of business owners born outside the country, according to a new report (PDF) by the Fiscal Policy Institute. Source: Businessweek.com Date: June 15, 2012 Link: http://www.businessweek.com/articles/2012-06-14/immigrants-role-in-the-small-business-economy-grows ` Questions for Discussions: What are the highlights of… Read more »

Pfizer Sees Harvard Collaboration As Spark For New Drugs

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  When Hal Dvorak, a Harvard scientist whose ideas helped spur the advance of targeted cancer drugs, sought a partner recently to help him develop new treatments, he only had to walk two blocks to find one. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/pfizer-sees-harvard-collaboration-as-spark-for-new-drugs.html Questions for Discussions: Describe the relationships between educational institutions and… Read more »