Description: eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured. Source: eMarketer.com Date: 02/13/2012 Link: http://www.emarketer.com/Article.aspx?R=1008834&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: What does this research suggest to… Read more »
Monthly Archives: February 2012
Japan’s geezers turned gamers
Description: Japan a nation known for its aging population, arcades have become popular with Japan’s elderly, prompting some to even host ‘senior nights.’ Source: CNNMoney.com – video report Date: 02/08/2012 Link: http://money.cnn.com/video/news/2012/02/08/n_japanese_geezer_games.cnnmoney/ Questions for discussion: How have demographic changes in Japan affected business? What are some ideas you would suggest to the management of malls… Read more »
250,000 ask Apple to change its labor ways
Description: Petitions with over 250,000 signatures were delivered to Apple stores calling for reforms to working conditions in its suppliers’ factories. Source: CNNMoney.com – video report Link:  http://money.cnn.com/video/technology/2012/02/09/t-ts-change-org-signatures.cnnmoney/ Questions for discussion: Do you think Apple is being singled-out when the concerns likely apply to any company manufacturing in China? How should Apple’s management deal with… Read more »
Sell more stuff by giving it away
Description: (MoneyWatch) COMMENTARY We’re all in business to sell something, but sometimes one of the best ways to do that is to give it away. For some owners, that tactic’s anathema — “I’m in business to sell, not to give” — but their attitude is short-sighted. Source: MoneyWatch.com Date: 02/07/2012 Link: http://www.cbsnews.com/8301-505143_162-57371972/sell-more-stuff-by-giving-it-away/?tag=nl.e857 Questions for discussion:… Read more »
Stocks are up, but they’re still cheap
Description: Stocks are soaring, but investors who buy in now may still be getting a deal of a decade, based on metrics of how pricey the market is. Source: USAToday.com Date: 02/08/2012 Link:  http://www.usatoday.com/money/perfi/stocks/story/2012-02-08/stocks-still-cheap/53017416/1 Questions for discussion: Summarize the arguments made in this report? Do you agree with them?
Tesla’s Model X: Finally, an electric car we all want
Description:  Commentary Tesla Motors is helping destroy the notion that electric vehicles are green cars with unfortunate compromises. Source: CNET.com Date: 02/10/2012 Link: http://news.cnet.com/8301-11386_3-57374536-76/teslas-model-x-finally-an-electric-car-we-all-want/ Questions for discussion: Do you think this vehicle is “what we all want� How should the industry market the concept?
An Idea for Fixing Education: Skip College, Work at a Startup
Description: Skip college, work at a startup. That’s the idea behind a new two-year program called Enstittue that started accepting applications Tuesday. Source: Mashable.com Date: 02/02/2012 Link: http://mashable.com/2012/02/07/enstitute/ Questions for discussion: What do you think of these arguments for learning on the job? For which careers is attending college a better choice for more efficient… Read more »
How Zuckerberg changed the game
Description: Facebook founder Mark Zuckerberg grew the college dorm room startup to a global tech giant with more users than most countries’ populations. Source: CNNMoney.com – video report Date: 02/03/2012 Link:  http://money.cnn.com/video/technology/2012/02/02/f_game_changers_facebook.fortune/ Questions for discussion: Who is Mark Zukerberg? Do you think his engineering background affected the way he managed the development of the company?
Super Bowl ads are GoDaddy’s domain
Description: The web hosting company has seen its market share increase exponentially since its first Super Bowl ad in 2005. Source: CNNMoney.com – video report Date: 02/02/2012 Link: http://money.cnn.com/video/technology/2012/02/01/t-bcos-godaddy-superbowl-ad.fortune/ Questions for discussion: Why has GoDaddy been so successful using Super Bowl advertising? Who is the target market? What are the pros and cons of managing… Read more »
The $1.6 Billion Woman, Staying on Message
Description: SEVENTY-TWO hours before Facebook’s big moment, Sheryl K. Sandberg was half a world away, hobnobbing with the likes of Bill Gates and the Archbishop Desmond Tutu. Source: NYTimes.com Date: 02/03/2012 Link:  http://www.nytimes.com/2012/02/05/business/sheryl-sandberg-of-facebook-staying-on-message.html?ref=business Questions for discussion: How would you describe Sheryl Sandberg? Do you think her gender has helped, hurt, or made no difference in… Read more »
