Monthly Archives: September 2013

Inside YouTube’s new LA studio

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: YouTube’s newest office space is a professional television studio that is free to use for its most popular content creators. Source: CNNMoney.com – video report Date: August 26, 2013 Link: http://money.cnn.com/video/technology/2013/08/26/t-youtube-studio-la.cnnmoney/index.html Questions for Discussions: What is YouTube’s management’s thinking behind providing free-access production studios to their top channels? Do you think they should also… Read more »

Wal-Mart’s plan sells ‘American made’

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Wal-Mart SVP Michelle Gloeckler explains her company’s $50 billion dollar effort to sell more American made goods over the next ten years. Source: CNNMoney.com – video report Date: August 28, 2013 Link: http://money.cnn.com/video/news/2013/08/28/n-cmr-walmart-made-in-usa.cnnmoney/index.html Questions for Discussions: Why do you suppose Wal-Mart management is motivated to lead the way in more American-made product sales? Do… Read more »

Apple Will Pay for Old IPhones. Is It a Good Deal?

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Description: Apple (AAPL) is planning to start buying back old iPhones. What’s in it for the company? And what’s in it for you? Source: Businessweek.com Date: August 30, 2013 Link: http://www.businessweek.com/articles/2013-08-30/apple-will-pay-for-old-iphones-dot-is-it-a-good-deal#r=hp-lst Questions for Discussions: Why is Apple buying back older models? Do you think this strategy will be successful?

Made-for-Web Video Remakes the TV Landscape

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Description: Viewers tend to have the same reaction to TV and video ads Source: emarketer.com Date: August 30, 2013 Link: http://www.emarketer.com/Article/Made-for-Web-Video-Remakes-TV-Landscape/1010177#WocwPVviQxEOcLH5.99 Questions for Discussions: Summarize the highlights in this report. How is viewer-behavior changing? What do you think the industry will look like in ten years? What opportunities exist for entrepreneurs?

‘Plants vs. Zombies 2’ At Nearly 25 Million Downloads In Under Two Weeks

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   “Why is everything moving to freemium?” the gamer crowd cries, myself included, much of the time. Source: Forbes.com Date: Sep 01, 2013 Link: http://www.forbes.com/sites/insertcoin/2013/09/01/plants-vs-zombies-2-at-nearly-25-million-downloads-in-under-two-weeks/ Questions for Discussions: What is “freemium”? Describe how the company intends to make money using this business model? What are the pros and cons of using this model? Do… Read more »