Description: NEW YORK • The site that sells everything from toilet paper to toys can now send you on a romantic getaway. Source: FinancialPost.com Date: April 21, 2015 Link: http://business.financialpost.com/fp-tech-desk/amazon-com-inc-expands-with-new-travel-and-hotel-booking-services-taking-on-expedia-tripadvisor?__lsa=30e8-a84a Questions for discussion: Why do you think Amazon is expanding into these services? Do you think they will be successful?
Posts Categorized: Part 3 Management: Empowering People to Achieve Business Objectives
Will Facebook Finally Pass YouTube for Video Ads?
Description: More ad execs plan to run video campaigns on Facebook than any other network this year Source: eMarketer.com Date: April 22, 2015 Link: http://www.emarketer.com/Article/Will-Facebook-Finally-Pass-YouTube-Video-Ads/1012383/3#sthash.iyHDjiXi.dpuf Questions for Discussions: Why is FaceBook growing in popularity when it comes to social promotional campaigns? How will advertising managers likely respond to this trend, from a planning point of… Read more »
Etsy makes Wall St. debut
Description: Etsy is an online marketplace for vendors that sell handmade and vintage products. You can now buy stock in the company. Source: CNNMoney.com – video report Date: April 16, 2015 Link: http://money.cnn.com/video/investing/2015/04/16/etsy-ipo-nasdaq.cnnmoney/ Questions for Discussions: How can Etsy improve revenue generation? What is its appeal from an investor’s point of view? Do you think… Read more »
At Tesla, Workers Team Up with Robot Superheroes
Description: At Tesla’s Freemont, California plant, the biggest robots on the assembly floor are named after comic book X-Men superheroes. Source: WSJ.com – video report Date: April 15, 2015 Link: http://www.wsj.com/video/at-tesla-workers-team-up-with-robot-superheroes/F9732D42-BAC6-47AE-B226-87E945966ADF.html Questions for Discussions: Why do you think naming the robots changes the way workers interact and think about them? How else could management improve… Read more »
Gravity CEO on why he cut his $1M salary
Description: Dan Price explains that cutting his salary to pay his employees more is “empowerment” and will help them perform better. Source: CNNMoney.com – video report Date: April 16, 2015 Link: http://money.cnn.com/video/news/2015/04/15/dan-price-gravity-intv.cnnmoney/ Questions for Discussions: What do you think the impact of a doubling of pay will have on employees at Gravity? Do you think… Read more »
Who millennials trust, and don’t trust, is driving the new economy
Description: By PricewaterhouseCoopers’ projection, the biggest sectors of the “sharing economy” — including transportation and travel companies like Uber, Zipcar and Airbnb — could be pulling in as much as $335 billion in global revenue by 2025. Source: WashingtonPost.com Date: April 16, 2015 Link: http://www.washingtonpost.com/blogs/wonkblog/wp/2015/04/16/who-millennials-trust-and-dont-trust-is-driving-the-new-economy/ Questions for discussion: What does this report have to say… Read more »
Is Google trying to brainwash your kids?
Description: Fortune’s Andrew Nusca and Robert Hackett discuss recent charges that YouTube Kids is subversively marketing to children. Source: Fortune.com – video report Date: April 08, 2015 Link: http://for.tn/1c9JibL Questions for Discussions: Do you believe having a dedicated McDonald’s YouTube channel is fundamentally unethical or socially irresponsible? Should there be government regulatory controls to protect… Read more »
Starbucks To Shell Out $250 Million On Free 4-Year College For Every Employee: Here’s Why
Description: Starbucks Coffee just announced a commitment of up to $250 million to ensure that each of its U.S. employees–whether full or part-time–can go to four years of college and graduate without any tuition debt. Source: Forbes.com Date: April 06, 2015 Link: http://www.forbes.com/sites/micahsolomon/2015/04/06/starbucks-commits-250-million-to-give-free-4-year-college-to-every-employee/ Questions for Discussions: What are the arguments supporting this decision? Do you think other companies will… Read more »
YouTube gaming stars blindsided by Nintendo’s ad revenue grab
Description: Game companies may not have legal right to claim a cut, lawyer says Source: CBC.ca Date: April 06, 2015 Link: http://www.cbc.ca/news/technology/youtube-gaming-stars-blindsided-by-nintendo-s-ad-revenue-grab-1.3010550 Questions for Discussions: Who do you think owns the advertising revenues produced by gaming stars? How would you divide the revenue? Is this an ethical issue for the corporations involved? How do you… Read more »
Is the new Amazon dash button destined for the trash?
Description: Fortune’s Andrew Nusca and Robert Hackett discuss whether the new button is incredibly useful, or incredibly trivial. Source: Fortune.com – video report Date: April 02, 2015 Link: http://for.tn/1FmCBwO Questions for Discussions: Do you think this concept will catch on with consumers? Who do you think it would appeal to most and for which products?… Read more »
