Description: To save Chrysler Group LLC, Chief Executive Officer Sergio Marchionne has to create a mid-size sedan that can compete with the world’s best. It’s a three- to five-year job, and he may have two years to do it. Source: Bloomberg.com Date: 9/14/2009 Keys: Management, investing, marketing Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=awHymjXNOYdI Questions for discussion: Summarize the strategies… Read more »
Posts Categorized: Part 3 Management: Empowering People to Achieve Business Objectives
Steve Jobs is back
Description: Apple’s CEO makes his first public appearance in a year to unveil iPod upgrades. Source: CNNMoney – video report  Date: 9/09/2009 Keys: Management, marketing Link: http://money.cnn.com/video/technology/2009/09/09/f_tt_apple_steve_jobs.fortune/ Questions for discussion: Why is the return of Steve Jobs so important to Apple and the industry in general? Do you think Apple’s new product features will… Read more »
Big week ahead on Wall Street
Description: One year after Lehman Brothers, the stock market is right back where it was. Beyond the anniversary, reports on the consumer loom. Source: CNN News Date: 9/12/2009 Keys: Marketing, pricing, new product development, technologies Link: http://money.cnn.com/2009/09/12/markets/sunday_lookahead/index.htm?postversion=2009091206 Questions for discussion: Explain why the stock market fell and returned to the current valuation during the past… Read more »
Skype founders’ Joost ousts chairman Mike Volpi
Description: Web TV firm Joost, owned by the founders of Skype, removed its high-profile chairman Mike Volpi by shareholder vote, it said in a statement late on Friday. Source: Reuters News Date: 9/12/2009 Keys: Management, investing, marketing Link: http://www.reuters.com/article/ousivMolt/idUSTRE58B0UZ20090912 Questions for discussion: Why do you think the same people keep emerging as top managers? Explain… Read more »
Pfizer whistleblower’s ordeal reaps big rewards
Description: Taking on corporate giants can feel like tilting at windmills, but John Kopchinski’s six-year legal battle against Pfizer Inc (PFE.N) just made him a rich man. The Gulf War veteran and former Pfizer sales representative will earn more than $51.5 million as a result of his whistleblower lawsuit against the world’s biggest drugmaker and… Read more »
The birth of Costco
Costco CEO Jim Sinegal on how the wholesale retailer went from concept to $1 billion in just three years. Source: CNNMoney – video report  Date: 8/17/2009 Keys: Management, marketing, small business Link: http://money.cnn.com/video/smallbusiness/2009/08/17/sbiz.hwgs.costco.sinegal.smb/ Questions for discussion: Summarize the small business developmental history of Costco into the firm that exists today? What were some of… Read more »
Reader’s Digest to File Chapter 11 to Reduce Debt (Update2)
Reader’s Digest Association Inc., the publisher of the pocket-sized magazine, will likely file a Chapter 11 bankruptcy under an agreement with a majority of its secured lenders to reduce debt by 75 percent. Source: Bloomberg.com Date: 8/17/2009 Keys: Marketing, management, finance, bankruptcy Link: http://www.bloomberg.com/apps/news?pid=20601103&sid=asX0oQc5YBZc Questions for discussion: Do you think there is a market for… Read more »
The top 10 highest paid CEOs are…
Ten CEOs take home more than $70 million in 2008, with Blackstone’s Stephen Schwarzman topping the list with more than $700 million in compensation. Source: CNNMoney.com Date: 8/14/2009 Keys: Management, HR, government Link: http://money.cnn.com/2009/08/14/news/companies/highest_paid_ceos/index.htm?postversion=2009081410 Questions for discussion: Compensation for work done is a controversial topic and often receives great public attention when the numbers are… Read more »
