Tech Sector Adds 47,000 Jobs So Far in 2010 Description:  Tech jobs are making a comeback in the U.S. as global demand increases. The metro area with the biggest gain? Oklahoma City. Source: Businessweek.com Date: 12/07/2010 Cat ñTags:  3, 4: Production and Operations Management (p354, Customer-Driven Marketing (p388), Product and Distribution Strategies (p420), Promotion and… Read more »
Posts Categorized: Part 4: Marketing Management
Groupon reportedly spurns Google’s billions
Description: Groupon Inc. has walked away from a Google Inc. acquisition offer worth as much as $6 billion, according to reports late Friday, appearing to set the stage for a Groupon IPO as soon as next year. Source: Marketwatch.com – video report  Date: 12/04/2010 Link: http://www.marketwatch.com/story/groupon-reportedly-spurns-google-merger-2010-12-04 Questions for discussion: Do you think Groupon is… Read more »
He Puts the Soda in Pop Songs
Description: In the past two years, Adam Kluger has built a boutique product-placement agency that’s become a cash conduit for the revenue-needy music business. Source: Businessweek.com  Date: 12/02/2010 Link: http://www.businessweek.com/magazine/content/10_50/b4207086663830.htm Questions for discussion: What is Adam Kluger’s strategy for success? How would you explain his strategic thinking with respect to the music industry?
Zagat Is Right. Southwest Is All We Look For In an Airline Now
Description: OK, boys and girls, it’s time for oxymoron 101: Airline food, Customer service, Ontime performance. You get the drill. And yet, as bad as air travel can seem sometimes (and it IS bad sometimes) there are some airlines that continue to win our loyalty, our trust, and our goodwill. Source: BNET.com Date: 12/03/2010 Link:… Read more »
The Food Cycle: Recall, Forget, Repeat
Description: Memories can be short when it comes to food recalls. Surveys show that Americans are concerned about food contamination, but experts say that recalls have only a short-term effect on consumers. Source: NYTimes.com  Date: 12/04/2010 Link: http://www.nytimes.com/2010/12/05/business/05metricstext.html?ref=business Questions for discussion: Summarize the report findings about consumer behavior and the reasons suggested for them?… Read more »
Rosenberg Interview on Holiday Shopping, U.S. Economy
Description: David Rosenberg, chief economist at Gluskin Sheff & Associates, talks about the outlook for the holiday-shopping season. Rosenberg, speaking with Sara Eisen and Erik Schatzker on Bloomberg Television’s “InsideTrack,” also discusses the prospects for the U.S. economy. Source: Bloomberg.com – video report  Date: 11/26/2010 Link: http://www.bloomberg.com/video/64814870/ Questions for discussion: Summarize the opinions presented… Read more »
A Celebrity Bank Card, if Not the Bankroll
Description: THEY’RE the faces of everything unapologetically excessive about pop culture: from Rodeo Drive shopping sprees to sex tapes to Nascar. So why wouldn’t the Kardashian sisters, nouveaux-celeb stars of the reality show “Keeping Up With the Kardashians,†promote a prepaid debit card? Source: NYTimes.com  Date: 11/26/2010 Link: http://www.nytimes.com/2010/11/28/fashion/28noticed.html?ref=business Questions for discussion: What are… Read more »
Alec Baldwin for Wegmans’ Supermarkets: Now It’s Hip to Be Unironic
Description: Upstate New Yorkers are agog at Alec Baldwin’s completely unironic TV ads for a local grocery chain, Wegmans. There’s a cute backstory about why Baldwin is doing these ads  his mom shops there  but they illustrate one of the more charming new trends in advertising: to cast a famous person against type… Read more »
Pirate Bay appeal falls on deaf ears
Description: In another blow to online file-sharing, a Swedish appeals court upheld on Friday the copyright convictions of three of the four founders of The Pirate Bay–perhaps the world’s most well-known and notorious file-sharing Web site. Source: CNET.com  Date: 11/26/2010 Link: http://news.cnet.com/8301-1023_3-20023915-93.html Questions for discussion: What are the legal and ethical issues surrounding file-sharing?… Read more »
digits: The Beatles Invade iTunes
Description: Beatles songs are finally available in Apple’s iTunes store. But ATD’s Peter Kafka says that iTunes is all about apps these days, while digital music sales have flattened out – and even the Fab Four may have a hard time changing that. Source: Marketwatch.com – video report  Date: 11/16/2010 Link: http://www.marketwatch.com/video/asset/digits-the-beatles-invade-itunes/874EB528-ED14-44A4-B14E-2529BB1659DC Questions for… Read more »
