Description: With just a week before the official kickoff of the year’s biggest shopping season, consumers are hitting the dozens of websites that track holiday sales and finding TVs, eBook readers and other items at their deepest discounts of the year. Source: Marketwatch.com  Date: 11/18/2010 Link: http://www.marketwatch.com/story/unwrapping-black-friday-deals-2010-11-18?siteid=nwtwk Questions for discussion: How important is “Black… Read more »
Posts Categorized: Part 4: Marketing Management
Start a small biz with $500
Description: Tweezerman founder Dal LaMagna says his company grew by being frugal with money and keeping stakeholders interests at heart. Source: CNNMoney.com – video report  Date: 11/11/2010 Link: http://money.cnn.com/video/smallbusiness/2010/11/11/sbiz_tweezerman_dal_lamagna_500_dollars.cnnmoney/ Questions for discussion: Explain the global success of this game? What does its success suggest about consumer behavior? What need does this product satisfy for… Read more »
Newsweek’s Printing Press Was a Top Draw for Diller
Description: Barry Diller, who has spent the better part of a decade amassing a collection of Internet companies  a search engine here, a dating Web site there  has figured out how to help make the Internet work a little better for him. He is going into the magazine business. Source: NYTimes.com  Date:… Read more »
RIM Taps Teens’ Messaging Mania to Top Apple in Latin America
Description: The iPhone was an also-ran for Monica Amilpas when she chose her first smartphone last year. She opted for the BlackBerry Curve because it had an instant- messaging feature the Apple Inc. device lacked. Source: Bloomberg.com  Date: 11/11/2010 Link: http://www.bloomberg.com/news/2010-11-11/rim-taps-teens-messaging-mania-to-top-apple-in-latin-america.html Questions for discussion: Why is RIM’s Blackberry more successful in this market? What… Read more »
75 years later, Monopoly rolls on
Description: A special look inside the Monopoly factory as the legendary board game celebrates its 75th anniversary. Source: CNNMoney.com – video report  Date: 11/05/2010 Link: http://money.cnn.com/video/news/2010/11/05/n_monopoly_birthday_factory.cnnmoney/ Questions for discussion: Explain the global success of Monopoly? What does its success suggest about consumer behavior? What need does this product satisfy for consumers? How do you… Read more »
Chasing Pirates: Inside Microsoft’s War Room
Description: AS the sun rose over the mountains circling Los Reyes, a town in the Mexican state of Michoacán, one morning in March 2009, a caravan of more than 300 heavily armed law enforcement agents set out on a raid. Source: NYTimes.com  Date: 11/06/2010 Link: http://www.nytimes.com/2010/11/07/technology/07piracy.html?ref=business Questions for discussion: Summarize how Microsoft deals with… Read more »
Fiat’s New Uphill Climb in the U.S.
Description: With the 500 subcompact, it makes an auspicious return to the Statesâ€â€but it’s a crowded market Source: Businessweek.com  Date: 11/04/2010 Link: http://www.businessweek.com/magazine/content/10_46/b4203024823719.htm Questions for discussion: Why is there concern about the potential success of Fiat in the American auto market? What does Fiat have going for it as it tries to establish itself?… Read more »
Bitten by a billion dollar industry
Description: Stephen Woolley, producer of “Interview with a Vampire,” talks about why we love horror, the supernatural and vampires. Source: CNNMoney.com – video report  Date: 10/29/2010 Link: http://money.cnn.com/video/news/2010/10/29/n_vampires_halloween.cnnmoney/ Questions for discussion: Explain the global success of this genre of film and publishing business. Do you agree with the analysis presented in the video? What… Read more »
Pogue: Six Factors for Highly Unsuccessful Products
Description: At the FailCon 2010 conference in San Francisco, New York Times technology columnist David Pogue identifies the stumbling blocks to success. Source: BNET.com – video report  Date: 10/27/2010 Link: http://www.bnet.com/videos/pogue-six-factors-for-highly-unsuccessful-products/479076 Questions for discussion: Do you agree with the explanations provided in the video? Provide one additional example that illustrates each of the errors… Read more »
Windows Phone 7 ‘Really’ Ad Sends the Wrong Message
Description: This clever ad campaign obscures Microsoft’s core Windows Phone message: This isn’t Windows Mobile. Source: PCMag.com  Date: 10/29/2010 Link: http://www.pcmag.com/article2/0,2817,2371747,00.asp Questions for discussion: After watching the advertisement that is embedded in the article, do you agree with the criticism made? Analyze the message sent to the audience watching the advertisement. Who is the… Read more »
