Description: Barry Diller, the consummate Hollywood deal maker who revamped the TV business in the 1980s, is back in the media spotlight after a federal judge threw out an injunction against Aereo, the online TV service he backs. Source: GlobeandMail.com Date: July 13, 2012 Link: http://www.theglobeandmail.com/technology/business-technology/mobile-tv-app-could-upend-the-cable-broadcast-business/article4414783/ Questions for Discussions: What are the issues facing the… Read more »
Posts Categorized: Part 5 Managing Technology and Information
Marketers Up the Ante on Social Media Sponsorships
Description: Marketers rely most on blog posts and Twitter to reach their audience Source: eMarketer.com Date: July 13, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009188&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: Summarize the highlights in this report. Why do you think this strategy is gaining in popularity? Does it work better for certain products?
Google, FTC Near Settlement on Privacy
Description: Google Inc. GOOG -1.46%is close to a deal to pay $22.5 million to settle charges related to its surreptitious bypassing of the privacy settings of millions of Apple Inc. AAPL -0.36%users, according to officials briefed on the settlement terms Source: WSJOnline.com Date: July 10, 2012 Link: http://online.wsj.com/article/SB10001424052702303567704577517081178553046.html Questions for Discussions: Do you think the… Read more »
Facebook has to be careful with mobile ads
Description: Facebook Inc. finally has confirmed it will launch a new type of ad for the mobile versions of the social network, but how effective they will be and whether they annoy users is the big question. Source: Marketwatch.com Date: July 06, 2012 Link: http://www.marketwatch.com/story/facebook-has-to-be-careful-with-mobile-ads-2012-07-06 Questions for Discussions: Describe the new advertising strategy. Do you… Read more »
Luring Online Shoppers Offline
Description: As online shopping has surged, traditional retailers have lost millions in sales to so-called showrooming  when shoppers check out products in stores that they then buy from Web sites like Amazon. It has gotten so bad that Best Buy even replaces standard bar codes with special Best Buy-only codes on big ticket items… Read more »
Why your hospital bill is so high
Description:   From IV bags to chest tubes, Dr. Sanjay Gupta explains why even basic medical equipment adds thousands to your medical bill. Source: CNNMoney.com – video report Date: June 28, 2012 Link: http://money.cnn.com/video/news/2012/06/27/n-medical-equipment-cost.cnnmoney/ Questions for Discussions: Summarize the way hospitals allocate costs in order to cover all operating expenses. Is this a form of insurance?… Read more »
Microsoft loses EU battle, fine trimmed by 4.3 percent
Description: Microsoft Corp lost its appeal against an EU decision penalizing it for defying an antitrust ruling, bringing nearer to an end a decade-long battle with the European Commission over the U.S. software group’s business practices. Source: Reuters.com Date: June 27, 2012 Link: http://www.reuters.com/article/2012/06/27/us-eu-microsoft-idUSBRE85Q0B720120627 Questions for Discussions: Summarize the case against Microsoft and the current… Read more »
RIM’s latest foe: fickle youth
Description: When Emily Davis bought her first smartphone, all of her friends had BlackBerrys, so she got one, too. Source: GlobeandMail.com Date: June 26, 2012 Link: http://www.theglobeandmail.com/technology/tech-news/rims-latest-foe-fickle-youth/article4369765/?utm_medium=Newsletter&utm_source=Business%20Ticker&utm_type=text&utm_content=BusinessTicker&utm_campaign=95917966 Questions for Discussions: Why has Blackberry lost its halo with young consumers? Is there a way to revitalize the brand? What should the ideal product package offering look like,… Read more »
Facebook, Twitter Help Publishers Find Their Audience
Description: On Facebook and Twitter, a significant percentage of users get news they would not have read elsewhere Source: eMarketer.com Date: Jun 22, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009138&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: How is Facebook changing consumer behavior? How will this affect the businesses mentioned in the report? How should these businesses respond?
The First Five Years of the iPhone Obsession
Description: On June 29, 2007, the first iPhone went on sale. The Apple (AAPL) device benefited from breathless advance buzz but also had its skeptics: It cost $600 and had no physical keyboard, limited e-mail options, and no copy-and-paste. In hindsight, it was clearly dumb to bet against Steve Jobs & Co. Apple has since… Read more »
