Building the b2b brand story

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  When people hear the term social media, their minds often wander to obvious points like Facebook, Twitter – and possibly the Old Spice guy. But when I’m at conferences and events, people frequently tell me that they obviously see how B2C organizations can embrace and utilize social tools, given that their targets are typically… Read more »

Apple store opens in Grand Central

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Apple’s newest store overlooks the Grand Concourse of N.Y.’s Grand Central station and costs the company $800,000 a month in rent. Source: CNNMoney.com – video report Date: 12/09/2011 Link:  http://money.cnn.com/video/technology/2011/12/09/t-ts-apple-grand-central.cnnmoney/ Questions for discussion: Summarize the costs to Apple related to opening at this location. Do you think they make sense?

Being a boring investor…and loving it

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Fortune’s Allan Sloan talks about investing in boring old blue-chip stocks given the lack of other viable options these days. Source: CNNMoney.com – video report Date: 12/08/2011 Link:  http://money.cnn.com/video/markets/2011/12/07/mkts_allan_sloan.cnnmoney/ Questions for discussion: Summarize the investing strategies recommended in this report? Do you think they make sense today?

No lines at eBay’s pop-up shop

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  The online giant has opened a holiday pop-up store in the U.K. where shoppers can purchase items with their phones and have it delivered to their homes. Source: CNNMoney.com – video report Date: 12/02/2011 Link:  http://money.cnn.com/video/technology/2011/12/02/t-ts-ebay-popup.cnnmoney/ Questions for discussion: What are the advantages and disadvantages of this sort of retailing strategy? Who are the… Read more »

RIM finds new ways to disappoint investors

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Research In Motion Ltd. (RIM-T17.08-1.73-9.20%) took a hit of nearly half-a-billion dollars on its PlayBook tablet, but it was troubling news about sales of its BlackBerry smartphones that stoked fresh worries from investors about the tech giant. Source:  GlobeandMail.com Date: 12/02/2011 Link:  http://www.theglobeandmail.com/globe-investor/rim-finds-new-ways-to-disappoint-investors/article2257745/ Questions for discussion: Summarize the highlights in this report. Would you… Read more »

Facebook buys Gowalla

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description:  Facebook has acquired location sharing service Gowalla for an undisclosed sum, according to a source close to Gowalla. Source:  CNNMoney.com Date: 12/02/2011 Link:  http://money.cnn.com/2011/12/02/technology/gowalla_facebook/index.htm?iid=SF_BN_Lead Questions for discussion: What are the reasons behind this and other acquisitions by Facebook? What are the advantages and disadvantages of this strategy from a strategic managerial as well as… Read more »

1998 all over again for IPOs

Posted by & filed under Part 1 Business in a Global Environment, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Angie’s List is the latest dot-com to go public with a questionable business model, joining the ranks of Groupon, Pandora, and soon Yelp. Source: CNNMoney.com – video report com Date: 11/18/2011 Link:  http://money.cnn.com/video/markets/2011/11/18/mkts_am_buzz_angi.cnnmoney/ Questions for discussion: How do you explain the success of these IPOs? Do you think investors are repeating mistakes made in… Read more »

HP: Nowhere to go but up?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description:  I started the week with a column about IBM (IBM, Fortune 500), so it’s only fitting that I end the week with a piece about a company I like to call IBM Lite. Or “Little Blue,” if you will. Source:  CNNMoney.com Date: 11/18/2011 Link:  http://money.cnn.com/2011/11/18/technology/thebuzz/index.htm?iid=HP_LN Questions for discussion: Summarize the key points presented in… Read more »

Europe’s Impact on U.S. Stocks

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:     Barrons.com Stocks Editor Bob O’Brien makes a stop on Mean Street to discuss the relationship between the European debt crisis and the U.S. economy. Source: Moneywatch.com – video report Date: 11/07/2011 Link:  http://www.marketwatch.com/video/asset/europe-impact-on-us-stocks/0F5C104D-4734-404D-BED8-E6A1618F8A1E Questions for discussion: Summarize the reasons presented for concern over the European debt crisis. How is the global economy affected by… Read more »

Robot army helps run warehouses

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  The future of warehouses may be one with fast shipments and few human employees if robots like Kiva Systems continue to invade the workplace. Source: CNNMoney.com – video report com Date: 11/09/2011 Link:  http://money.cnn.com/video/technology/2011/11/08/ts_kiva_robotics_robot.cnnmoney/ Questions for discussion: How can this system improve productivity in a warehouse? How would a financial manager make a decision… Read more »