Posts Tagged: Product and Distribution Strategies (p386)

Alibaba’s Jack Ma, China’s Richest Man, to Retire From Company He Co-Founded

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: HONG KONG — Alibaba’s co-founder and executive chairman, Jack Ma, said he planned to step down from the Chinese e-commerce giant on Monday to pursue philanthropy in education, a changing of the guard for the $420 billion internet company. Source: NYTimes.com Date: Sep 07, 2018 Link: https://www.nytimes.com/2018/09/07/technology/alibaba-jack-ma-retiring.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is your impression… Read more »

Fans Are Becoming Increasingly Engaged In Fantasy Sports

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: With the NFL kicking off the 2018 season, we’re talking about fantasy sports on “Behind the Numbers.” How many Americans play fantasy sports? Why do they play? And what are the different spending habits of fantasy players? Source: eMarketer.com – podcast report Date: Sep 06, 2018 Link: https://www.emarketer.com/content/fans-are-becoming-increasingly-engaged-in-fantasy-sports Questions for discussion: Why does this… Read more »

Canned wine is no longer a fad, it’s a $45 million industry

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Canned wined is more popular among younger generations than ever. The $45 million dollar industry has taken off due to canned wine being cheaper, more casual, and easy to transport. Canned wine is no longer a fad, it’s a $45 million industry from CNBC. Source: CNBC.com – video report Date: Aug 31, 2018 Link:… Read more »

People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Millennials have ruined most everything, according to news reports, so why not kill video-streaming services like Netflix and Hulu, too? Source: Fortune.com – video report Date: Aug 20, 2018 Link: http://fortune.com/2018/08/20/netflix-hulu-amazon-video-streaming-password-sharing/ Questions for discussion: Summarize and interpret the key statistics presented in this report. What does all of this suggest about viewers, advertising and the future… Read more »

Nike Gets Tripped Up While Trying to Change Its Culture

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Up until recently, sexual harassment claims at Nike Inc. followed a familiar trajectory in the #MeToo era. Women who worked at the company shared information about the abuse they faced at work. Shortly after, a group of executives left. Source: Bloomberg.com Date: Aug 30, 2018 Link: https://www.bloomberg.com/news/articles/2018-08-30/nike-gets-tripped-up-while-trying-to-change-its-culture?srnd=businessweek-v2 Questions for discussion:  What are the major managerial issues… Read more »

The Hot College Gig: Online Brand Promoter

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Noah Lamfers, a senior at the University of Northern Iowa, had never tried a 5-Hour Energy drink. But he still signed up to promote the brand online, getting paid to post images of himself and bottles of the product on his personal Facebook, Instagram and Snapchat accounts. He tagged each one with #5houruintern. Source: NYTimes.com… Read more »

Email Isn’t Social Media, but It’s Still Pretty Popular

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday life. Source: eMarketer.com Date: Aug 27, 2018 Link: https://www.emarketer.com/content/email-isn-t-social-media-but-it-s-still-pretty-popular?ecid=NL1009 Questions for discussion: Why do you suppose email remains a popular communications tool? How can… Read more »

Does Facebook Know You Better Than You Do?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Does Facebook Know You Better Than You Do? Source: NYTimes.com – video report Date: Aug 26, 2018 Link: https://www.nytimes.com/video/business/100000005838987/does-facebook-know-you-better-than-yourself.html Questions for discussion: Summarize the way Facebook collects data and learns about users. How is this information used to generate revenues? Do you think users should be concerned about the knowledge the firm has about… Read more »

Streaming Could Change the Video Game Business Forever

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: IN THE BEGINNING, there were video game stores… Source: Fortune.com – video report Date: Aug 26, 2018 Link: http://fortune.com/2018/08/26/video-games-streaming/ Questions for discussion: Summarize the history and future direction of the industry? What opportunities are emerging for smaller game developing companies to build on the emerging technology?

Nike has one simple message to French Open officials who banned Serena’s ‘catsuit’

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: At least one key sponsor for Serena Williams has expressed support for the tennis legend after officials of the French Open banned a black, skintight bodysuit that she wore during that tournament in late May. Source: MarketWatch.com Date: Aug 26, 2018 Link: https://www.marketwatch.com/story/nike-has-one-simple-message-to-french-open-officials-who-banned-serenas-catsuit-2018-08-25 Questions for discussion: Do you think Nike’s response was “good” for… Read more »