Japan quake shakes up oil prices

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   The earthquake in Japan may not cause prices to plunge more Friday but the long-term impact on oil could be drastic Source: CNNMoney.com – video report Date: 03/11/2011 Link:   http://money.cnn.com/video/markets/2011/03/11/mkts_japan_quake_oil2.cnnmoney/ Questions for discussion:  How does this incredible disaster in Japan connect to the international demand and price for oil? What are some of the… Read more »

Give Up Familiar Light Bulb? Not Without Fight, Some Say

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: American protests against the encroachment of government have been spurred by many causes — tea, of course, and guns, frequently. The latest catalyst: light bulbs. Source:  NYTimes.com Date: 03/11/2011 Link:  http://www.nytimes.com/2011/03/12/business/energy-environment/12bulb.html?ref=business Questions for discussion:  What do you think the issue really is in this report? Do you think government should engineer consumer behavior? Are… Read more »

The U.S.’s tortoise vs. hare problem

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Gapminder.org’s Hans Gosling shows Fareed Zakaria how countries like China and Indonesia will pass the U.S. in key economic metrics. Source:  CNNMoney.com – video report Date: 03/04/2011 Link:   http://money.cnn.com/video/news/2011/03/04/n_gps_rosling2.cnnmoney/   Questions for discussion:  Summarize the analysis presented in this report. Do you agree that there is room enough in the upper sector of the… Read more »

Ben Silverman, Advertainer

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  The TV dealmaker is selling a new entertainment vision in which advertising and content are inextricably mixed. Is anyone buying it? Source: Businessweek.com   Date: 03/03/2011 Link: http://www.businessweek.com/magazine/content/11_11/b4219060707213.htm Questions for discussion:  Summarize the new business model envisioned by Ben Silverman. Do you think this model can succeed? Do you think this approach will eventually… Read more »

Not your granddad’s Airstream

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: TVs, showers, bedrooms are just a few of the new features added to the classic RV icon. Source:  CNNMoney.com – video report Date: 02/24/2011 Link:    http://money.cnn.com/video/luxury/2011/02/24/lux_airstream_review.cnnmoney/ Questions for discussion:  Who was Airstream’s typical target customer in the 1950s and 60s? What has changed the customer buying behavior? Who is the typical customer today? Do… Read more »

Pro Sports vs. the Web Pirates

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Leagues from the NFL and NBA to Ultimate Fighting are finding it nearly impossible to block pirate video sites from streaming live events. Source: Businessweek.com   Date: 02/24/2011 Link: http://www.businessweek.com/magazine/content/11_10/b4218066626285.htm Questions for discussion:  Summarize the problems described in this report? How has the industry responded? Besides the legal and technological solutions, what are some… Read more »

Why food prices have skyrocketed

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: U.S. Secretary of Agriculture Tom Vilsack says corn-based ethanol didn’t cause record food prices, weather and trade policies did. Source:  CNNMoney.com – video report Date: 02/10/2011 Link:  http://money.cnn.com/video/markets/2011/02/10/mkts_usda_food_prices.cnnmoney/ Questions for discussion:   Summarize the reasons for the global rise in food prices. Do you think bio-fuel production contributes to higher prices? How does population and… Read more »

The risk of Egypt and Mideast stocks, post Mubarak

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:  Investing in a troubled region with a long-term perspective Source: Marketwatch.com Date: 02/11/2011 Link: http://www.marketwatch.com/story/the-risk-of-egypt-and-mideast-stocks-post-mubarak-2011-02-11?dist=afterbell Questions for discussion:  What does this article have to say about the risks associated with investment and investment in Egypt and the Middle East in particular? Do you agree with these views? What are some good reasons to be… Read more »

Analysis: Microsoft’s Nokia deal no slam-dunk yet

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Microsoft Corp (MSFT.O) has yet to persuade investors that a deal to put its Windows software on Nokia Corp (NOK1V.HE) phones is not just two losers hoping to combine into one winner. Source: Reuters.com   Date: 02/11/2011 Link: http://www.reuters.com/article/2011/02/11/us-microsoft-idUSTRE71A78Z20110211 Questions for discussion:  Do you think this strategic alliance will be successful? What  favorable and… Read more »

Company Perks: Reserved Parking Is So Yesteryear

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  With office cultures becoming more egalitarian and companies mindful of the bottom line, reserved spaces are becoming harder to find. Source: Businessweek.com Date: 02/04/2011 Link: http://www.businessweek.com/magazine/content/11_07/b4215081250566.htm Questions for discussion:  What does this article have to say about our attitudes toward car parking privileges? Do you think they are a fair reflection of current attitudes?… Read more »