Description: Comedian Will Ferrell reprises his famous ‘Ron Burgundy’ character as he sells the Durango is Dodge’s latest ad campaign. Source: CNNMoney.com – video report Date: Oct 09, 2013 Link: http://money.cnn.com/video/news/2013/10/09/n-ron-burgundy-dodge-durango-moos.cnnmoney/index.html Questions for Discussions: What are the pros and cons to combining the promotion of both brands in one commercial? Do you think comedy attracts… Read more »
Monthly Archives: October 2013
The most dangerous man in wireless?
Description: CEO of T-Mobile John Legere says the larger wireless carriers ‘make disgusting sums of money’ on wild margins. Now he’s trying to change that by lowering costs for consumers. Source: CNNMoney.com – video report Date: Oct 11, 2013 Link: http://money.cnn.com/video/technology/2013/10/10/t-t-mobile-ceo-john-legere-international-roaming.cnnmoney/index.html Questions for Discussions: Why do you think Legere is now “exposing” the industry inside… Read more »
Google Is Going to Include Your Face in Its New Ads
Description: Google (GOOG) is tinkering with the ever-delicate balance between selling advertisements and creeping its users out. On Friday the company said it would begin including recommendations that Google+ users make in advertisements. The new policy kicks in on Nov. 11. Source: Businessweek.com Date: Oct 11, 2013 Link: http://www.businessweek.com/articles/2013-10-11/google-plans-to-include-users-faces-in-ads#r=read Questions for Discussions: What is the… Read more »
Fortune’s 50 Most Powerful Women in business
Description: Nearly everyone on the list is striving to reinvent her business. Meet a group of executives who don’t sit still. Source: Fortune.com Date: Oct 11, 2013 Link: http://money.cnn.com/gallery/leadership/2013/10/10/50-most-powerful-women.fortune/index.html?iid=MPW13_lp_header Questions for Discussions: What are some common characteristics shared by these corporate women? What do you think this report says about who can succeed in the… Read more »
Smartphones Are Go-Everywhere, Do-Anything Devices for Mothers
Description: Portability and efficiency make smartphones a staple for mothers on-the-go Source: eMarketer.com Date: Oct 10, 2013 Link: http://www.emarketer.com/Article/Smartphones-Go-Everywhere-Do-Anything-Devices-Mothers/1010283#ODmkXUBjKVyp3ZIj.99 Questions for Discussions: Why do you suppose mothers have increased their use of smartphones so dramatically? How do mothers use smartphones? What opportunities might there be for app developers and advertisers?
Inside the Vertu luxury smartphone factory
Description: Each Vertu smartphone is all assembled by a single person and the finished product can run thousands of dollars. Source: CNNMoney.com – video report Date: Oct 02, 2013 Link: http://money.cnn.com/video/technology/2013/10/02/t-vertu-luxury-smartphone.cnnmoney/index.html Questions for Discussions: How has Vertu managed to succeed in the very competitive smartphone market? Why would it be a mistake to switch manufacturing… Read more »
Inside Etsy’s Brooklyn headquarters
Description: Etsy’s Brooklyn headquarters has the perks of an on-site school, live music and handcrafted art and furniture bought from the website. Source: CNNMoney.com – video report Date: Oct 03, 2013 Link: http://money.cnn.com/video/technology/2013/10/03/t-fortune-etsy-brooklyn-culture.fortune/index.html Questions for Discussions: How would you describe the corporate culture at Etsy? How does this relate to the business model of the… Read more »
Chipotle: The One That Got Away From McDonald’s
Description: AOL (AOL) + Time Warner (TWX).?Daimler (DAI:GR) + Chrysler (F:IM).?Bank of America (BAC) + Countrywide. The Corporate Hall of Shame is wallpapered with press releases from decades of regrettable mergers. Source: Businessweek.com Date: Oct 03, 2013 Link: http://www.businessweek.com/articles/2013-10-03/chipotle-the-one-that-got-away-from-mcdonalds#r=hp-lst Questions for Discussions: Why do you think McDonald’s sold off Chipotle when they did? What does… Read more »
Do You Want Wine With Those Fries?
Description: Who says Big Macs can’t be gourmet? That’s the message McDonald’s pushed at a fancy invitation-only event last week. Abby Haglage on the charm offensive—and why it’s such a tough sell. Source: TheDailyBeast.com Date: Oct 01, 2013 Link: http://www.thedailybeast.com/articles/2013/10/01/do-you-want-wine-with-those-fries.html Questions for Discussions: Summarize the PR strategy and intended goals envisioned by management at McDonald’s?… Read more »
Social Media Managers Must Work Around Lousy Business Models
Description: Raise your hand if you’ve ever been screwed over by an airline. Yeah, me too — multiple times. Source: Hubspot.com Date: Oct 01, 2013 Link: http://blog.hubspot.com/social-media-bad-business-models?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=10441255&_hsenc=p2ANqtz-9WDzzcVziskZhTb_4ms0Yrd2oS17ZxaDc6H5t1pPkCxXmPN22OwgjrY8tJgJsQ8H1PAjJsCf_OHAUFgsb_yb7VqBLJQQ&_hsmi=10441255 Questions for Discussions: How can social media be used to attract customers? How can social media be used to empower customers?
