Description: Reggae legend Bob Marley’s son Rohan co-founded Marley Coffee, a brand dedicated to sustainable farming and social entrepreneurship. Source: CNNMoney.com – video report Date: Mar 14, 2014 Link: http://money.cnn.com/video/smallbusiness/2014/03/14/marley-coffee-rohan-jamaica-bob-marley-son.cnnmoney/index.html Questions for Discussions: What is the basic argument for introducing this latest brand of coffee into the marketplace. Do you think there is a saturation… Read more »
Monthly Archives: March 2014
Why millennials love apartments
Description: Apartments are the hottest thing in housing, but the rest of the market could also get a boost when this trend fades. Source: CNNMoney.com – video report Date: Mar 13, 2014 Link: http://money.cnn.com/video/news/2014/03/13/n-millennials-housing-effect.cnnmoney/index.html Questions for Discussions: Why is renting becoming more attractive to millennials, according to the report? Do you think this is a… Read more »
This Is the Real Reason Sbarro Is in Bankruptcy
Description: The reason Sbarro is having a rougher time than other, more solvent purveyors of not-good food goes to the root of its business: You eat Sbarro not because you want Sbarro, but because it is the food that is available at the moment you want some food. Source: NYTimes.com Date: Mar 13, 2014 Link:… Read more »
GoPro Goes Big as a Hybrid Media Company/Videocam Maker
Description: A few days after Thanksgiving, a friend tagged James Kenison in a Facebook (FB) post that he couldn’t forget: It was a photo of a deer stranded on frozen Albert Lea Lake, in southeastern Minnesota. Source: Businessweek.com Date: Mar 13, 2014 Link: http://www.businessweek.com/articles/2014-03-13/gopro-nears-ipo-as-hybrid-media-company-videocam-maker#r=hp-sf Questions for discussion: How is GoPro able to become a new… Read more »
Your Job Taught to Machines Puts Half U.S. Work at Risk
Description: Who needs an army of lawyers when you have a computer? When Minneapolis attorney William Greene faced the task of combing through 1.3 million electronic documents in a recent case, he turned to a so-called smart computer program. Source: Bloomberg.com Date: Mar 12, 2014 Link: http://www.bloomberg.com/news/2014-03-12/your-job-taught-to-machines-puts-half-u-s-work-at-risk.html Questions for Discussions: Summarize the highlights in this… Read more »
HUVr viral vid: Fun hoax. But still a hoax
Description: The HUVr video with Christopher Lloyd, Moby, Terrell Owens and Tony Hawk is a viral sensation. But a real hoverboard? It’s time to head back to reality instead of Back to the Future. Source: CNNMoney.com – video report Date: Mar 05, 2014 Link: http://money.cnn.com/video/technology/2014/03/05/hoverboard-viral-video.cnnmoney/ Questions for Discussions: How can marketers make use of the… Read more »
How Medium stands apart from its competitors
Description: Ev Williams, Twitter co-founder and creator of Medium, discusses why the publishing platform has gained popularity in the blogging community. Source: CNNMoney.com – video report Date: Mar 04, 2014 Link: http://money.cnn.com/video/magazines/fortune/2014/03/07/fevwilliamsmedium.fortune/index.html Questions for Discussions: Describe the Medium business model. How is it similar to other online platforms and yet unique? Why would writers volunteer… Read more »
What I Learned (the Hard Way) About Outsourcing
Description: Many businesses outsource work to other countries. But outsourcing can be scary. How do you know you’re not going to be ripped off, with a job that will return half-baked or not at all? Source: NYTimes.com Date: Mar 04, 2014 Link: http://boss.blogs.nytimes.com/2014/03/04/what-i-learned-the-hard-way-about-outsourcing/?ref=smallbusiness Questions for Discussions: What are the lessons learned about outsourcing, as reported… Read more »
Will TripleLift be the startup that fixes the dreaded banner ad?
Description: FORTUNE — Hatred for banner ads is one of the advertising industry’s biggest clichés. The citizens of the Internet are conditioned to ignore them (“banner blindness”), and they certainly don’t click on them. Clickthrough rates hover at a dismal 0.1%, and that’s unfortunately the main way advertisers measure engagement on the web. Source: Fortune.com… Read more »
Who will occupy RadioShack’s retail desert?
Description: The electronics chain announced that it will close 1,100 stores. Who will fill all that space? Think burritos. Source: Fortune.com Date: Mar 05, 2014 Link: http://management.fortune.cnn.com/2014/03/05/who-will-occupy-radioshacks-retail-desert/ Questions for Discussions: Why did RadioShack business decline so dramatically? Is there a new business strategy they should consider? What sort of business is likely to fill the… Read more »
