Description: It’s been a terrible year for Facebook’s stock. But a Wall Street analyst upgraded shares Thursday and suggested video ads may be coming this summer. Source: CNNMoney.com – video report Date: May 30, 2013 Link: http://money.cnn.com/video/investing/2013/05/30/investing-the-buzz-facebook.cnnmoney/ Questions for Discussions: Do you think Facebook users can be persuaded to engage with online advertising? Why is… Read more »
Posts Categorized: Part 1 Business in a Global Environment
Where cell phones go to die
Description: Much of the world’s electronic waste ends up in Guiyu, China, where old parts are recycled but chemicals like mercury leak into the water. Source: CNNMoney.com – video report Date: May 31, 2013 Link: http://money.cnn.com/video/technology/2013/05/31/t-china-electronic-waste.cnnmoney/ Questions for Discussions: Who should be held responsible for e-waste? Explain why the e-waste recycling business is centralized in… Read more »
Spotlight on the economy: No champagne for the manufacturers
Description: American companies that make things – that is, manufacturers – are still growing. But they are not about to break out the champagne. The modest expansion in the U.S. and soft growth around the world are doing manufacturers no favors. Source: Marketwatch.com Date: May 31, 2013 Link: http://blogs.marketwatch.com/election/2013/05/31/spotlight-on-the-economy-no-champagne-for-the-manufacturers/ Questions for Discussions: What does the… Read more »
One Obstacle Won’t Budge in Japan’s Fight With Deflation
Description: Vending machines stocked with sodas are ubiquitous here, tucked away, it seems, in every nook and cranny of the country. They are found along Omotesando, the tree-lined shopping avenue known as the Champs-Élysées of Tokyo, and their glow lights up the back streets of hot spring towns like Hakone. They are even atop Mount… Read more »
Forget Breakfast. Sonic Drive-In Wants the After-School Crowd
Description: Sonic Drive-In (SONC), which bills itself as the “ultimate drink stop,” recently doubled the total number of beverage permutations at its restaurants to more than 1 million. It hopes to give customers a few (hundred thousand) more reasons to stop in during an increasingly important sales period: “Happy Hour,” an interval between lunch and… Read more »
Ignored, Now Courted: Hulu Is Belle of the Ball
Description: Hulu in focus as players figure out delivery of online content. Source: WSJ.com – video report Date: May 24, 2013 Link: http://on.wsj.com/19aiodZ Questions for Discussions: What sort of business model do see evolving for the delivery of content by the entertainment industry? Do you think consumers will be willing to pay for access to… Read more »
Rinse, Repeat: P&G Brings Back Former CEO
Description: Regrouping at P&G under former CEO may not solve long term problems. Source: WSJ.com – video report Date: May 24, 2013 Link: http://on.wsj.com/19afA0s Questions for Discussions: Why do you think the company brought back the former CEO at this time? What does this decision say about the company’s management and vision for the future?… Read more »
Not Green, Just Soylent: Is This the Future of Food?
Description: Just before it was lunchtime on the West Coast on Tuesday, Rob Rhinehart went on Twitter to seek donations for something called Soylent. He describes it in the pitch video as “an efficient form of fuel for humanity for the first time in history.” By the time Silicon Valley’s office workers had gobbled down… Read more »
Q&A: Jonah Berger, Wharton marketing guru, on what makes things go viral
Description: There’s no formula for viral fame. So say new media experts. But maybe there are some fundamental properties that all things viral share. So include those commonalities in your next idea and at least you’ve got an advantage. After all, publishers and TV network presidents have long known which “types” of stories capture the… Read more »
Why Dreamworks is buying YouTube channels
Description: Dreamworks Animation CEO Jeffrey Katzenberg says he bought AwesomenessTV, a YouTube channel, to target teens. Source: CNNMoney.com – video report Date: May 16, 2013 Link: http://money.cnn.com/video/news/2013/05/16/n-cmr-dreaworks-awesomenesstv-katzenberg.cnnmoney/ Questions for Discussions: Why are YouTube channels becoming more popular? Who do they appeal to and how can managers develop this environment? Why do you suppose management acquired… Read more »
