Description: J.C. Penney is apologizing. The department-store chain is airing a television commercial this week — in time for Mother?s Day — that says it made mistakes and asks former customers to come back. Sheila Dharmarajan reports on Bloomberg Television’s “Street Smart.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: May 01, 2013 Link: http://bloom.bg/18r07pK#ooid=Q5dHNiYjoKPwaG_yDqZH9Gf9YJWLCd5x… Read more »
Posts Categorized: Part 1 Business in a Global Environment
Whole Foods Local Forager Elly Truesdell Is a Grocery Tastemaker
Description: The dairy cows smell. All farm animals do, of course, but these particularly pungent Holsteins have just come in from the rain. They?re huddled in open stalls inside a white wooden barn at Cella Brothers in Wallingford, Conn., swishing their tails, chewing on bales of hay, and remarking on the terrible weather with a… Read more »
Tablets Grab Nearly Half of Mobile RTB Share Worldwide
Description: In-app gets more than nine in 10 mobile RTB ad views Source: eMarketer.com Date: May 06, 2013 Link: http://www.emarketer.com/Article/Tablets-Grab-Nearly-Half-of-Mobile-RTB-Share-Worldwide/1009860#2IsoUu3vWKqa2J5q.99 Questions for Discussions: Summarize the highlights in this report. What is the message for advertisers and retailers?
How Those Dove ‘Real Beauty Sketch’ Ads Went Viral
Description: What’s this “Real Beauty Sketches” Dove commercial that everybody’s talking about? It’s a Web-only commercial that made its debut in mid-April as part of Dove’s ongoing “Campaign for Real Beauty.” In the spot, which is presented in both three- and seven-minute versions, a forensic sketch artist draws several women, based only on their descriptions…. Read more »
Apple’s 10-Year-Old iTunes Loses Ground to Streaming
Description: A decade ago, the newly started iTunes Store gave away a song called Over My Head (Cable Car) by an obscure Denver rock group called The Fray. That was, explains lead guitarist Joe King, the band’s big break. “I’ll never forget, our manager e-mailed and said there had been 300,000 downloads,” says King. “Immediately… Read more »
Is it ever OK to compliment appearance on the job?
Description: When Lisa Parker was new to corporate coaching, a senior-level colleague she respected brought her in as his No. 2 for a series of training seminars. Time and time again, he introduced her as smart, capable and beautiful. “I was so uncomfortable,” she said. “The first time it happened I remember standing there waiting… Read more »
Boutique Vintners Turn to Private Equity for Help
Description: When Ed Sbragia started Sbragia Family Vineyards, it was an accomplishment that was nearly a century in the making. His grandfather moved from Italy to California in 1904 to work in the wineries just north of San Francisco. In the 1940s, Mr. Sbragia’s father bought property in the Dry Creek Valley near Healdsburg and… Read more »
Internet Sales Tax Coming Too Late for Some Stores
Description: Anita Demetropoulos, a Maine shopkeeper, figured she would never see the day when her most relentless competitor, Amazon, would be forced to collect sales tax. Source: NYTimes.com Date: Apr 26, 2013 Link: http://www.nytimes.com/2013/04/27/technology/internet-sales-tax-coming-too-late-for-some-stores.html?_r=0&adxnnl=1&ref=business&adxnnlx=1367075722-WWYd/ji/2PZqa8QTItbNpA Questions for Discussions: Do you think the tax legislation was delayed to help companies like Amazon get started? Do you think… Read more »
How a U.S. shoemaker stays competitive
Description: Okabashi Brands was founded in the 1980s when U.S. manufacturing was shrinking. But thanks to automation, a U.S. workforce, and recycling methods, Okabashi is a success story. Source: CNNMoney.com – video report Date: Apr 1, 2013 Link: http://money.cnn.com/video/smallbusiness/2013/04/17/small-business-smt-okabashi-shoes-made-is-usa.cnnmoney/ Questions for Discussions: Summarize the highlights in this report. How has the firm managed to operate… Read more »
Why Tesco failed in the U.S.
Description: British grocery retailer Tesco pulls out of the U.S. market after failing to make a profit. Some analysts blame the company’s poor judgment of U.S. consumer tastes. Source: CNNMoney.com – video report Date: Apr 18, 2013 Link: http://money.cnn.com/video/news/2013/04/18/n-cmr-tesco-us-market.cnnmoney/ Questions for Discussions: Why did the retailer fail in the US? What does this report say… Read more »
