Description: When the British supermarket chain Tesco Plc first started collecting plastic bags and wrappers from customers to be recycled in March 2021, Caroline Ragueneau was thrilled. She was working as a retail assistant at a Tesco store in southwest England when the first white deposit boxes appeared, promising to turn what’s typically discarded back… Read more »
Posts Categorized: Part 3 Management: Empowering People to Achieve Business Objectives
And for Ty Haney’s Next Act… The Outdoor Voices Founder Is Helping Brands Pump NFTs and Web 3.0
Description: Try Your Best is a new tool that helps consumer goods brands to engage with their customers. In a cookieless world, it might be the key to successful digital community-building. Source: INC.com Date: Mar 23, 2022 Link: https://www.inc.com/rebecca-deczynski/outdoor-voices-founder-ty-haney-try-your-best-nft-web-3-platform.html Questions for discussion: Describe the business model Ty Haney has set up? What evidence suggests this… Read more »
70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows
Description: New survey findings from Visual Objects –– a portfolio site featuring case studies and client reviews on top creative agencies –– show that 70% of small businesses (SMBs) are focusing and investing in social media advertising this year. Source: MediaPost.com Date: Mar 18, 2022 Link: https://www.mediapost.com/publications/article/372208/70-of-smbs-investing-in-social-media-advertising.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=125650&hashid=S0v0SEvtS-SjDpBGmLW7Fg Questions for discussion: Why are SMBs increasing their… Read more »
Flexible hours allow employees at this company to fit work around their lives
Description: Millions of Americans are quitting their jobs and rethinking what they want when it comes to work and work-life balance. Companies are responding, meeting their employees’ needs in areas like remote work, flexible hours, four-day workweeks, compensation and more. This story is part of a series looking at the “Great Reshuffle” and the shift… Read more »
Toronto, the Quietly Booming Tech Town
Description: For all the excitement around places like Austin and Miami, the biggest tech expansion has been in Canada’s largest city. Source: NYTimes.com Date: Mar 21, 2022 Link: https://www.nytimes.com/2022/03/21/technology/toronto-tech-boom.html Questions for discussion: Explain what is happening in Toronto and how the city is managing to draw IT developers. What does this report suggest to other… Read more »
Adidas announces new network that will allow more than 50,000 student-athletes to be paid ambassadors
Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. Source: CNBC.com Date: Mar 23, 2022 Link: https://www.cnbc.com/2022/03/23/adidas-announces-new-network-that-will-allow-more-than-50000-student-athletes-to-be-paid-ambassadors-.html Questions for… Read more »
How a handful of metals could determine the future of the electric car industry
Description: As automakers race to go electric, there’s a big problem lurking underground. Companies are betting hundreds of billions of dollars on electric cars and trucks. To make them, they’ll need a lot of batteries. And that means they need a lot of minerals, like lithium, cobalt and nickel, to be dug up out of… Read more »
Starbucks, Volvo launch a pilot EV charging network at coffee giant’s stores
Description: DETROIT – Volvo Cars and Starbucks are partnering on a pilot program to research the usage and potential scalability of electric vehicle chargers at the coffee giant’s stores nationwide, the companies announced Tuesday. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/starbucks-volvo-test-ev-charging-network-at-coffee-giants-stores.html Questions for discussion: What are the benefits that accrue to Starbucks and… Read more »
Make some noise: Changing the beer industry’s attitude one can at a time
Description: Brave Noise is a recipe, a brand and, most importantly, a cause, with the goal of bringing attention to sexism in the industry Source: FinancialPost.com Date: Mar 14, 2022 Link: https://financialpost.com/financial-post-magazine/make-some-noise-changing-the-beer-industrys-attitude-one-can-at-a-time Questions for discussion: What do you think of this marketing strategy? What else would you advise the promotors do to advance the cause?
Warehouses Transform N.Y.C. Neighborhoods as E-Commerce Booms
Description: The region is home to the largest concentration of online shoppers in the country. The facilities, key to delivering packages on time, are reshaping neighborhoods. Source: NYTimes.com Date: Mar 16, 2022 Link: https://www.nytimes.com/2022/03/16/nyregion/ecommerce-warehouses-nyc.html? Questions for discussion: What is happening in the NYC area and why? What are the benefits and drawbacks? Are there alternatives… Read more »
