Posts Categorized: Part 5 Managing Technology and Information

CMOs Invest in Analytics to Better Assess Social Media’s Impact

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Spending on social marketing grows as execs seek more insights on its effectiveness Source: eMarketer.com Date: Sep 09, 2016 Link: https://www.emarketer.com/Article/CMOs-Invest-Analytics-Better-Assess-Social-Medias-Impact/1014456#sthash.5bn5DviW.dpuf Questions for discussion: How do managers use Social Media? What does the report say about management’s views on Social Media?

Technology is replacing jobs. Are you ready?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description: WorkingNation highlights the trend of technology and globalization replacing jobs in diverse industries across the United States. Source: CNNMoney.com – video report Date: Sep 01, 2016 Link: http://money.cnn.com/video/news/economy/2016/09/01/technology-replacing-jobs-working-nation.cnnmoney/ Questions for Discussions: What does the report say about technology in the workplace? What advice is there for young workers?

Here’s How Wearable Devices Could Save Lives

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Information is the key in preventative care. Source: Fortune.com – video report Date: Apr 28, 2016 Link: http://for.tn/1qYjYNf Questions for discussion: How can wearable devices change our health-behavior and communications with medical specialists? How should companies like Apple, market these innovative products?

Hiring Could Soon Be Replaced By Software

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description: But gut feelings still matter Source: Fortune.com – video report Date: Apr 21, 2016 Link: http://for.tn/1SdqYQT Questions for discussion: What does this report say about software as a decision-support tool? How should software be used by HR management?

Facebook’s F8 Conference Was All About the Bots

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Fortune’s Erin Griffith gives her take on whether they’ll be a hit. Source: Fortune.com – video report Date: Apr 14, 2016 Link: http://for.tn/22wKJUX Questions for Discussions: What are bots? Why would Facebook believe this is the sort online activity it should be helping to develop? Who would likely be the first target market for… Read more »

The movie theater business is in panic mode over this

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Sean Parker wants to do to cinemas what he did to record labels Source: MarketWatch.com Date: April 13, 2016 Link: http://www.marketwatch.com/story/story?guid=96e87564-017c-11e6-90a3-43debbb8b00b&storyguid=96e87564-017c-11e6-90a3-43debbb8b00b&siteid=nwtwk Questions for Discussions: What is the threat facing the industry? How do you think this will play out over the next ten years?

Would You Pay 25 Cents to Read an Article? Blendle Certainly Thinks So

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: BLENDLE IS A Dutch media startup that lets you pay a few cents for individual news articles online—the much chattered-about micropayments model that’s one of many on a long list of strategies destined to save the business of journalism (or not). And now it’s available in the US. Source: Wired.com Date: Mar 23, 2016… Read more »

The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: IF YOU’RE ONE of 500 million people who use Dropbox, it’s just a folder on your computer desktop that lets you easily store files on the Internet, send them to others, and synchronize them across your laptop, phone, and tablet. Source: Wired.com – video report Date: Mar 14, 2016 Link: http://www.wired.com/2016/03/epic-story-dropboxs-exodus-amazon-cloud-empire/ Questions for discussion:… Read more »

What the Best Companies Get Right About Salaries

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Unhappy with your salary? You’re not alone. Only 36 percent of professionals surveyed by compensation website PayScale believe they are being paid fairly, according to data released in the fall. A second PayScale report, released on Monday, shows why that perception poses a problem for managers. Source: Bloomberg.com Date: Mar 02, 2016 Link: http://www.bloomberg.com/news/articles/2016-03-01/what-the-best-companies-get-right-about-salaries Questions for… Read more »

Trimming the technology fat at Weight Watchers as the Oprah factor doesn’t kick in

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Oprah Winfrey as the public face of Weight Watchers hasn’t delivered the returns that the firm might have hoped for as it seeks a new digital direction for the future. Source: Diginomica.com Date: Mar 02, 2016 Link: http://diginomica.com/2016/03/02/trimming-the-technology-fat-at-weight-watchers-as-the-oprah-factor-doesnt-kick-in/ Questions for Discussions: What does this report say about the company’s digital strategy? What do you… Read more »