Description: Now that the Girl Scouts have taken their cookies digital, companies are following them online. Source: NYTimes.com Date: Jan 03, 2016 Link: http://www.nytimes.com/2016/01/04/business/media/girl-scout-cookie-sales-go-digital-with-help-from-visa-and-dell.html?ref=business&_r=0 Questions for discussion: Summarize the issues related to online sales and activities. Do you believe this is a good direction to be moving?
Posts Categorized: Part 5 Managing Technology and Information
Online Surge Means Many Not-So-Happy Returns for Retailers
Description: A surge in online sales this holiday season is boosting expenses for some retailers as more shoppers return merchandise purchased with the click of a mouse. Source: Bloomberg.com Date: Dec 28, 2015 Link: http://www.bloomberg.com/news/articles/2015-12-29/online-surge-leads-to-many-not-so-happy-returns-for-retailers Questions for discussion: Summarize the issues related to online sales. How can merchants mitigate the financial costs?
VW Says Emissions Cheating Was Not a One-Time Error
Description: The chairman of Volkswagen said on Thursday that the decision by employees to cheat on emissions tests was made more than a decade ago, after they realized they could not meet United States clean air standards legally. Source: NYTimes.com – video report Date: Dec 10, 2015 Link: http://www.nytimes.com/2015/12/11/business/international/vw-emissions-scandal.html?ref=business Questions for discussion: What does VW… Read more »
Easy Navigation, Speed Are Leading Website Performance Attributes
Description: Internet users want websites to be simple and reliable Source: eMarketer.com Date: Dec 02, 2015 Link: http://www.emarketer.com/Article/Easy-Navigation-Speed-Leading-Website-Performance-Attributes/1013293#sthash.x27SP5FQ.dpuf Questions for discussion: Summarize the survey results. Which response item do you think is most important for marketing managers to understand?
Mobile App Users Reluctant to Share Location
Description: Even when utility is clear, many choose not to share Source: eMarketer.com Date: Nov 25, 2015 Link: http://www.emarketer.com/Article/Mobile-App-Users-Reluctant-Share-Location/1013276#sthash.G8YdtfGw.dpuf Questions for discussion: Why are mobile users reluctant to share their locations with apps that make use of this information? How should marketers deal with this challenge? Describe a value-addition function for an app that would… Read more »
Fewer Digital Wallet Users Are Making Payments
Description: Digital wallet adoption is increasing in the US, but some common tasks such as making a payment or receiving money are actually becoming less common among users of such services, per September 2015 data. Source: eMarketer.com Date: Nov 20, 2015 Link: http://www.emarketer.com/Article/Fewer-Digital-Wallet-Users-Making-Payments/1013256?ecid=NL1003#sthash.KBYafyJY.dpuf Questions for discussion: Summarize the research presented in this article. What do… Read more »
Toys have best year in a decade
Description: NEW YORK (AP) — Toys are staging a comeback. Source: Salon.com Date: Nov 10, 2015 Link: http://www.salon.com/2015/11/10/toys_have_best_year_in_a_decade/ Questions for discussion: What does the article say about changes taking place in the toy industry? Why do you think this is happening?
Negative Customer Experiences Affect Online Conversion Rates
Description: Brand reputations are also at risk Source: eMarketer.com Date: Nov 6, 2015 Link: http://www.emarketer.com/Article/Negative-Customer-Experiences-Affect-Online-Conversion-Rates/1013203#sthash.TMu8WHC2.dpuf Questions for discussion: What does the report say about negative customer experiences online? What other consequences do you think are related to negative experiences? How can online marketers mitigate these experiences?
Marketers More Optimistic About Data-Driven Revenues
Description: Marketers expand focus on customer acquisition, retention Source: eMarketer.com Date: Oct 30, 2015 Link: http://www.emarketer.com/Article/Marketers-More-Optimistic-About-Data-Driven-Revenues/1013170?ecid=NL1003#sthash.yneBAcDr.dpuf Questions for discussion: What does the report say about managerial response to data-driven marketing? Why do you think this growth is taking place?
Will Amazon.com Inc crush Etsy.com with new ‘Handmade at Amazon’ category?
Description: Retailers from booksellers to grocery stores have quaked in fear at the prospect of losing market share to Amazon.com Inc., and now the Seattle-based Internet behemoth has set its sights on the web category dominated by Etsy.com, a marketplace for artisanal and handmade goods. Source: NationalPost.com Date: Oct 08, 2015 Link: http://business.financialpost.com/news/retail-marketing/will-amazon-com-inc-crush-etsy-com-with-new-handmade-at-amazon-category Questions for… Read more »
