Description: Many think friend-rating app Peeple is a really bad idea Source: MarketWatch.com Date: Oct 01, 2015 Link: http://www.marketwatch.com/story/friend-rating-app-peeple-has-everyone-freaked-out-2015-10-01 Questions for discussion: With the recent controversies surrounding existing social media companies in mind, what are some of the special managerial concerns related to such an app? Do you think the concept will appeal to the… Read more »
Posts Categorized: Part 5 Managing Technology and Information
The Ashley Madison Hack Ruined My Life
Description: The Ashley Madison hack is indeed ripping apart marriages. Source: CNNMoney.com – video report Date: August 21, 2015 Link: http://money.cnn.com/video/technology/2015/08/21/ashley-madison-hack-updated-explainer.cnnmoney/ Questions for Discussions: What does this report say about the risks facing companies that promise privacy and secure data controls? Is there a guarantee of true “privacy” for anyone or firm? How should Ashley… Read more »
Michelle Phan: From YouTube star to entrepreneur
Description: Ipsy.com, co-founded by Phan, is a beauty subscription service that ships more than 1.3 million bags of cosmetic samples to customers each month. Source: Fortune.com – video report Date: August 14, 2015 Link: http://for.tn/1IRsvDU Questions for Discussions: Describe the business model and how Phan became aware of the opportunity? How is Phan a typical… Read more »
A World Without Work
Description: For centuries, experts have predicted that machines would make workers obsolete. That moment may finally be arriving. Could that be a good thing? Source: TheAtlantic.com Date: July/August Issue, 2015 Link: http://www.theatlantic.com/magazine/archive/2015/07/world-without-work/395294/ Questions for discussion: What does the article say about the changes taking place in the workplace? Do you agree with the predictions? What… Read more »
Disagreement Persists Over Viewability Definition
Description: Advertisers want more pixels in-view for desktop display ads, more seconds for video Source: eMarketer.com Date: June 10, 2015 Link: http://www.emarketer.com/Article/Disagreement-Persists-Over-Viewability-Definition/1012586?ecid=NL1003 Questions for discussion: What does this report say about the direction of online advertising? What do you think “viewability” really means in this discussion? How would you define it for the industry?
Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
Description: Building buyer personas can be tricky — you need a delicate balance between quantitative and qualitative data to get something that’s accurate and useful. You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful — and which could steer your marketing astray. Source:… Read more »
How Google’s ‘Mobilegeddon’ could hurt small businesses
Description: Starting Tuesday, sites that aren’t optimized for mobile devices could see a drop in their Google search ratings. Source: Fortune.com – video report Date: April 21, 2015 Link: http://for.tn/1QfJPbT Questions for Discussions: What is the problem facing small businesses? How should they respond?
Cord-Cutting Easier Said Than Done, According To Report
Description: In recent years, pundits have been predicting the imminent death of cable television as video on demand services use cheap prices and wide selection to convince consumers to cut the cord. Turns out the reports of cable’s demise have been greatly exaggerated, at least according to a report released today. Source: Forbes.com Date: April 08, 2015 Link: http://www.forbes.com/sites/zackomalleygreenburg/2015/04/08/cord-cutting-easier-said-than-done-according-to-report/ Questions… Read more »
Pepsi knocks out Diet Coke as second most popular soda in US
Description: Data from Beverage Insider shows more Americans are buying Pepsi than its diet competitor. Source: Fortune – video report Date: March 27, 2015 Link: http://for.tn/1GxnEtE Questions for discussion: What is happening in the beverage market? Why are consumers changing their behaviors? What would you advise the beverage companies to do?
Americans Drove More Than 3 Trillion Miles Last Year
Description: (Bloomberg) — Three was a magic number for America last year. Source: Bloomberg.com Date: March 23, 2015 Link: http://www.bloomberg.com/news/articles/2015-03-23/3-million-jobs-3-gasoline-3-trillion-miles-driven-in-u-s- Questions for discussion: What does the article suggest is the consequence of lower gasoline prices? What are the positive and negative implications of these results?
