Description: As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/Article/How-Benefit-Cosmetics-Uses-Organic-vs-Paid-Social/1016793 Questions for discussion: What is the difference between organic and… Read more »
Posts Tagged: Financing Management (p566)
No soup for you? Campbell plunges on poor sales
Description: When the thing your company is named for is no longer selling all that well, that’s a big problem. Just ask Campbell Soup, which reported lousy earnings Tuesday because of weak soup sales. Source: CNNMoney.com – video report Date: Nov 22, 2017 Link: http://money.cnn.com/2017/11/21/investing/campbell-soup-earnings/index.html Questions for discussion: Why is the company stock value falling?… Read more »
Walmart is killing Target and making Amazon sweat
Description: Many retailers are in a world of pain because of Amazon. Walmart is not one of them. It beat Wall Street forecasts for sales and profit on Thursday and improved its forecast for holiday shopping. The stock rose nearly 9% to an all-time high. Source: CNNMoney.com – video report Date: Nov 16, 2017 Link:… Read more »
Businessperson of the Year
Description: It starts with results. Each December, when we choose Fortune’s Businessperson of the Year, we focus first on CEOs who are delivering the goods. Through an exhaustive screening process, we rank companies by 12- and 36-month increases in profits, revenues, and stock performance, then go deeper to include factors like return on capital. (We… Read more »
Wendy’s loses in burger wars
Description: Source: CNNMoney.com – video report Date: Nov 08, 2017 Link: http://money.cnn.com/2017/11/08/investing/wendys-earnings-burgers-mcdonalds-burger-king/index.html Questions for discussion: What does the report say about Wendy’s competitive performance? Why is Wendy’s losing the burger wars? What can management do to better compete?
Black Friday Bargain Hunters Have a New Secret Weapon This Year
Description: Consumer holiday shopping habits have been in an ongoing state of evolution for years, but 2017 will mark a notable milestone. For the first time, more Americans will do their online holiday shopping with their phone than with any other device. Source: CNNMoney.com – video report Date: Nov 10, 2017 Link: http://fortune.com/2017/11/10/black-friday-2017-smartphones/ Questions for… Read more »
Warren Buffett Won Big With These Obscure Investments
Description: Here’s what you need to know to do the same. Source: Fortune.com – video report Date: Nov 02, 2017 Link: http://for.tn/2ipIqVd Questions for discussion: Why would someone like Warren Buffett buy preferred shares of the companies mentioned in this report? How good an investment would they have been if they had not been convertible… Read more »
Under Armour is in serious trouble
Description: The other shoe has dropped for struggling sneaker company Under Armour. Source: CNNMoney.com – video report Date: Oct 26, 2017 Link: http://money.cnn.com/2017/10/31/investing/under-armour-earnings-stock/index.html Questions for discussion: What is happening to Under Armour? Why do you think this is happening? What can management do?
‘Fight the Man’ Ski Resort Leads Crowdfunding to Snub Vail
Description: A tiny Canadian ski resort forged by Scandinavian miners chasing an 1890s gold rush has become the unlikely recipient of a record equity crowdfunding raise, tapping into powder hounds’ quest to fend off a wave of consolidation led by Vail Resorts Inc. Source: Bloomberg.com Date: Nov 01, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-01/-fight-the-man-ski-resort-leads-crowdfunding-to-snub-vail Questions for discussion: How is… Read more »
What ‘bad’ year? Facebook’s stock up 50%
Description: Facebook acquires app aimed at teens, ‘tbh Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/19/investing/facebook-stock/index.html Questions for discussion: Why has Facebook stock grown so rapidly? How can Facebook generate more profit?
