Posts Tagged: Forms of Business Ownership and Organization (p144)

Why Consumers Continue to Shift Away from Pay TV

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Price is still the top factor Source: eMarketer.com Date: Oct 04, 2017 Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009 Questions for discussion: What does the research say about consumer attitude toward the price-value relationship of pay to view television? How should the industry respond to this growing trend, in your opinion? How do you think this trend might affect… Read more »

Taco Facts That Will Make You Want to Chow Down

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Americans ate over 4.5 billion tacos in 2016. Source: Fortune.com – video report Date: Oct 04, 2017 Link: http://for.tn/2xYfMDV Questions for discussion: Are you surprised by the statistics presented in this report? Why do you suppose Tacos are so popular?

Amazon Is Testing Its Own Delivery Service to Rival FedEx and UPS

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Amazon.com Inc. is experimenting with a new delivery service intended to make more products available for free two-day delivery and relieve overcrowding in its warehouses, according to two people familiar with the plan, which will push the online retailer deeper into functions handled by longtime partners United Parcel Service Inc. and FedEx Corp. Source: Bloomberg.com Date:… Read more »

Walmart Puts Its Eggs in a Time-Saving Basket: Grocery Pickup

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Seeking an edge against Amazon, the retail giant is pushing a service that delivers your order to your car. Customers never have to step inside the store. Source: NYTimes.com Date: Oct 05, 2017 Link: https://www.nytimes.com/2017/10/05/business/walmart-grocery-pickup.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What are the risks to Walmart following this delivery service? Do you think it creates any… Read more »

Rovio, Angry Birds Maker, Valued at $1 Billion in I.P.O.

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: LONDON — It turns out Angry Birds is a billion-dollar idea. Source: NYTimes.com Date: Sep 28, 2017 Link: https://www.nytimes.com/2017/09/28/business/dealbook/rovio-angry-birds-ipo.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is the basis for the valuation? How else can the firm generate revenues?

Trivago Turns to AI as Travelers Increasingly Book Directly

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: tripl purchase follows aggressive advertising moves in Europe Source: eMarketer.com Date: Sep 28, 2017 Link: https://www.emarketer.com/Article/Trivago-Turns-AI-Travelers-Increasingly-Book-Directly/1016540 Questions for discussion: How is the online travel business changing? How are businesses like Trivago responding? What other ideas could be applied to the challenges facing the industry?

Successful Entrepreneurs Should Know These 6 Thinkers, Artists And Authors

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: When Warren Buffett was asked recently to describe a successful business, he brought up one of Ben Franklin’s bon mots: “Keep thy shop and thy shop will keep thee.” Source: Forbes.com Date: Sep 21, 2017 Link: https://www.forbes.com/sites/abrambrown/2017/09/21/entrepreneurs-thinkers-artists-authors/#67a6eaf86799 Questions for discussion: What message is the author of this article trying to convey about entrepreneurial thinking?… Read more »

Small Businesses Crowd Facebook, Twitter for Marketing

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Traditional media channels fare less well Source: eMarketer.com Date: Sep 20, 2017 Link: https://www.emarketer.com/Article/Small-Businesses-Crowd-Facebook-Twitter-Marketing/1016499 Questions for discussion: How are small businesses using social media? What are the reasons for this strategic use of marketing funds?  

Introducing Fortune’s 2017 Fastest-Growing Companies List

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Here are the top ten. Source: Fortune.com – video report Date: Sep 11, 2017 Link: http://for.tn/2eTKRSl Questions for discussion: What do the firms on this list have in common? Do they represent good investment opportunities at this time, or is it “too late” to get on board?  

Listen In: How Might Apple’s Newest Products Shift Consumer Behavior?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, lead forecaster Martin Utreras discusses Apple’s newly announced suite of products, including the revamped Apple Watch. Which of the product launches have the most potential for disrupting consumer habits and attitudes? Source: eMarketer.com Date: Sep 13, 2017 Link: https://www.emarketer.com/Article/Listen-In-How-Might-Apples-Newest-Products-Shift-Consumer-Behavior/1016468 Questions for discussion: Summarize the… Read more »